January 2023 - 40

VARIETY INFORMATION
so many unique flower forms and colors that even
experienced gardeners are finding new things to love about
it. Additionally, there's a real rise in small farm cut flower
growers, and you see a lot of beautiful Instagram bouquets
that feature celosia, and home gardeners are inspired to
try them at home.
Denise: There has been a lot of breeding in celosia over
the past few years and there is a lot to choose from on the
market. The category needed some attention.
Tim: After almost three years of the COVID-19 pandemic
and the world feeling locked down, people are looking for
an outdoor life. Celosia is one representative of a crop
that can draw you outside, with its bright and vivid colors,
plus easy landscaping performance. Celosia is suitable
for refreshing the garden, enjoying outdoor spaces and
a breath of fresh air after a long solitary period. It meets
plenty of sensory opportunities through touch as well due
to its plumed and spiky textures.
GPN: What has been your role and experience in the
development, marketing and/or sale of celosia?
Scott: Griffin offers seeds and plants of existing
breeding for our customers, but we're not a breeding
company. We feature products and our sales force makes
recommendations to growers for programs.
Denise: My role at Smith Gardens is in product
innovation. Celosia is one of those annuals that has
amazing floral color and texture. There are so many great
varieties that you can work into every program (i.e.,
pot size) and/or every part of your landscape, whether
in-ground or in a container on your patio.
Tim: I am a PanAmerican Seed product development
manager who works closely with breeding and sales teams
as they develop new types of celosia, and build marketing
plans around them to serve the needs of consumers.
GPN: What changes and innovations have you seen in
recent years in the celosia category?
Denise: In the past 20 years, I've seen celosia going
from your basic plumosa or spicata type to amazing
hybrids with more unique flower structures to extremely
vigorous plants with large plumes. With cut flower
gardening starting to trend heavier, these newer genetics, I
believe, will only become more popular.
Tim: We're seeing a move toward developing bright and
vivid colors in celosia, as well as building in tolerance to
22_004404_Greenhouse_Product_News_JAN Mod: November 11, 2022 4:05 PM
Print: 12/08/22 3:41:02 PM page 1 v7
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January 2023

Table of Contents for the Digital Edition of January 2023
