March 2022 - 15

MARKETING
Syringa
'Miss Kim'
Spring Meadow
Nursery
Syringa
'First Editions
Virtual Violet'
Bailey Nurseries
GPN: How has the lilac category evolved over
the years? Have you observed any changes or
innovations?
Wood: For us, there has been less interest
in the older French hybrids lilacs Syringa
vulgaris, because they are hard to propagate
and grow. They are afflicted with mildew and
lilac bacterial blight. The early-flowering
lilacs Syringa x hyacinthiflora look similar
to French lilacs but have fewer disease
issues and bloom at a younger age. Our
Syringa 'Scentara Double Blue'
Spring Meadow Nursery
breeding in this group has been to develop smaller,
better branching plants that fit into small gardens
and look better in containers.
Lonnee: While the reblooming lilac was a game
changer, what I find most useful for today's
smaller gardens is that many newer hybrids have
been developed with a more compact, smaller
size, fitting beautifully into smaller yards and
landscapes.
GPN: What are your personal favorite
attributes of lilacs? What makes them special?
Lonnee: Fragrance! Nothing beats being
able to put your nose up to a lilac flower in
the spring. And color! Such a wonderful array
of colors, from whites, pinks, purples and
even a yellow.
Wood: Lilacs are all about fragrance, but
they are also very adaptable, long-lived
plants. They're great for creating bouquets for
the house. Many of us have fond memories
bringing lilac flowers home to Mom.
GPN: Do you have any favorite lilac
varieties?
Carmolli: Of course, the reblooming aspect
and deep purple blooms of 'Bloomerang Dark
Purple' make it a natural choice, but I also
love 'Scentara Double Blue' lilac. This powerfully
fragrant Syringa x hyacinthiflora delivers large
blooms with beautiful, full double florets in a
vibrant purple-blue hue.
Lonnee: I love the older variety called 'Mount
Baker', a fantastic white with superior fragrance
and perfect rounded form. I am also quite
partial to 'Virtual Violet' as Don was my first
boss at Bailey Nurseries and is one of the best
plantsmen in the industry! 'Virtual Violet' has
very cool emerging foliage that is purple in color,
which contrasts beautifully against the purple
flowers. It is the perfect hedge plant as it gets
tall, but not wide.
GPN: How can growers and retailers
capitalize on the lilac category?
Lonnee: By having container-grown flowering
plants on the shelf during the spring rush.
Carmolli: People grow lilacs for the blooms.
So choosing lilacs that rebloom, like the
Bloomerang series, delivers a selling point that
others can't match. Also, stocking lilacs that
mature to different sizes is a must. 'Bloomerang
Dwarf Purple' and 'Bloomerang Dwarf Pink'
lilacs, 'Baby Kim' dwarf lilac, and semi-dwarf
cultivars like 'Scentara Pura' take less space
on the growing floor, are easier to ship, and
GREENHOUSE PRODUCT NEWS 15

March 2022

Table of Contents for the Digital Edition of March 2022

March 2022 - 1
March 2022 - 2
March 2022 - 3
March 2022 - 4
March 2022 - 5
March 2022 - 6
March 2022 - 7
March 2022 - 8
March 2022 - 9
March 2022 - 10
March 2022 - 11
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March 2022 - 27
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March 2022 - 39
March 2022 - 40
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/2024-guide-to-cannabis-production
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-december-2023
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https://www.nxtbook.com/greatamericanmediaservices/GPN/new-varieties-digital-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-april-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/2023-guide-to-hemp-production
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/2023-guide-to-cannabis-production
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-october-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/gpn-new-varieties-digital-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-april-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/newvarieties-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-november-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-september-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/newvarieties-2021
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https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/californiaspringtrials-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/december-2019
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https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2019
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https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2019
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https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2019
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https://www.nxtbook.com/greatamericanmediaservices/GPN/californiaspringtrials-2019
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