March 2022 - 16
MARKETING
provide a range of choices for consumers
who would love a lilac but don't think
they have room for one in their garden.
People don't think twice about growing
a wide variety of shrubs like hydrangeas
and roses and syringa species, and
cultivars are so varied that growing and
selling multiples could be thought of in
the same way.
GPN: Do lilacs present any challenges
for growers and retailers?
Wood: As I mentioned earlier, the
Syringa 'Little Lady'
Bailey Nurseries
French hybrid lilacs are difficult to
propagate and have disease issues. They
don't grow well in the South because
they don't get enough chilling hours
needed to make flowers. They have
irregular branching and don't flower well
as young container plants. This is the
advantage of the Scentara series and
other Syringa x hyacinthiflora varieties.
They have few diseases, better branching
and they require less chilling so they can
be grown further south. They flower well
as a young plant in a three gallon, so
retailers can sell blooming plants. Even
still, most lilacs typically don't sell as well
once they've finished flowering. This is
the advantage of the Bloomerang series.
Growers and retailers simply shear
GPN: Why do you think lilacs are
especially appealing at the consumer
level?
Lonnee: Beautiful flowers with fragrance
is a winning combination during spring
when consumers are in the garden
centers.
Carmolli: If you live in northern
climates, chances are you've enjoyed a
vase of sweet-smelling lilac blooms at one
time or another. There is nothing quite like
it. And scent memory is a powerful thing!
When you smell the distinctive fragrance
of a lilac bloom, it may take you back to
the shrub your grandmother had in her
backyard or to cutting lilacs for your mom
in the gardens of your childhood home.
This positive association, combined with
its easy-care qualities, makes the lilac a
very popular shrub for consumers.
them back and they flower again, which
extends the selling season.
Lonnee: Lilacs are a bit slow-growing
compared to many common shrubs and
are generally a longer crop to finish, both
in the bareroot field as well as containers.
Patience is required! They do have a
couple disease issues, such as powdery
mildew, but with good growing practices
can be overcome.
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March 2022
Table of Contents for the Digital Edition of March 2022
March 2022 - 1
March 2022 - 2
March 2022 - 3
March 2022 - 4
March 2022 - 5
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https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2022
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https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2021
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https://www.nxtbook.com/greatamericanmediaservices/GPN/californiaspringtrials-2020
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