March 2023 - 18

TECHNOLOGY
Dianthus 'Beauties Tyra'
Photos: HilverdaFlorist
INNOVATIONS
BreBreeding
Technologies in breeding advance to provide
consistent, reliable and improved varieties.
BY HEATHER MACHOVINA
N
ew variety introductions and annual plant trials
give us great insight into what genetics work best
for different regions of the U.S. every year. This is
especially important as environmental conditions continue
to change nationwide. Plant breeders rely on this feedback
to improve varieties, while growers and retailers use this
information to determine what new plants should be added
to or removed from their production. None of this would be
possible without plant breeding and the technologies that
continue to be developed to produce the varieties that keep
our industry thriving.
ADVANCES IN BREEDING WORK
There have been many advances in breeding technology
over the years, including the development of new
techniques for improving the genetics and characteristics
of new varieties. The HilverdaFlorist team is focusing on
innovation and optimization to breed more sustainably and
with greater precision to meet the needs of the market.
At Danziger, " One area we are focusing on covers several
crops, " says Mike Fernandez, market manager at Danziger
North America. " We're working to duplicate desirable traits
18
MARCH 2023 GPNMAG.COM
and habits in existing lines for a more uniform series.
This is exciting because it makes it easier for growers to
produce a reliably consistent crop.
" Our overall goal is to produce quality varieties
that offer consistent and reliable production for our
customers. If we can make them more successful,
everyone wins. "
Jonathan Pedersen, president and CEO at Monrovia,
says, " We are focused on working with breeders to
introduce plants that help give consumers confidence
and make it easy for them to be successful. As we sell
across the country, there are many plants that we can
offer with performance improvements especially regarding
environmental conditions. "
CROP FOCUS
Characteristics like heat tolerance, disease resistance,
continuous blooms, and uniform growth habit are
commonly described when looking at new variety
descriptions and trial results. With so many important
factors to consider, breeders are making improvements
best suited for a multitude of landscapes and regions.
Echinacea
MOOODZ series

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March 2023

Table of Contents for the Digital Edition of March 2023

March 2023 - 1
March 2023 - 2
March 2023 - 3
March 2023 - 4
March 2023 - 5
March 2023 - 6
March 2023 - AA1
March 2023 - AA2
March 2023 - AA3
March 2023 - AA4
March 2023 - 7
March 2023 - 8
March 2023 - 9
March 2023 - 10
March 2023 - 11
March 2023 - 12
March 2023 - 13
March 2023 - 14
March 2023 - 15
March 2023 - 16
March 2023 - 17
March 2023 - 18
March 2023 - 19
March 2023 - 20
March 2023 - 21
March 2023 - 22
March 2023 - 23
March 2023 - 24
March 2023 - 25
March 2023 - 26
March 2023 - 1A
March 2023 - 2A
March 2023 - 3A
March 2023 - 4A
March 2023 - 5A
March 2023 - 6A
March 2023 - 7A
March 2023 - 8A
March 2023 - 9A
March 2023 - 10A
March 2023 - 11A
March 2023 - 12A
March 2023 - 13A
March 2023 - 14A
March 2023 - 15A
March 2023 - 16A
March 2023 - 17A
March 2023 - 18A
March 2023 - 27
March 2023 - 28
March 2023 - 29
March 2023 - 30
March 2023 - 31
March 2023 - 32
March 2023 - 33
March 2023 - 34
March 2023 - 35
March 2023 - 36
March 2023 - 37
March 2023 - 38
March 2023 - 39
March 2023 - 40
March 2023 - 41
March 2023 - 42
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https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2023
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https://www.nxtbook.com/greatamericanmediaservices/GPN/november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-october-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/gpn-new-varieties-digital-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2022
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https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-april-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/newvarieties-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-november-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-september-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/newvarieties-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-november-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-september-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/californiaspringtrials-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-november-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-september-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/californiaspringtrials-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/undercontrol-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2019
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