March 2023 - 4

FROM THE EDITOR
BREEDING THE BEST
Humans have been breeding plants for thousands of years, dating
back to the start of agriculture. In the mid-1800s, the necessary
framework for scientific plant breeding was determined by Gregor
Mendel, and in the early 20th century, we began applying this
knowledge of genetics toward the improvement of plants. We
have come so far since then, with breeders today using advanced
technologies to provide our industry with huge improvements in many
types of plants. Breeding for heat and drought tolerance has made
a great difference as environmental conditions continue to change.
Developing varieties that grow well consistently and provide reliable
results in production make the success of growers easier to maintain.
Check out page 18 for more about the work some of our top plant
breeders are doing.
TAKING A PEEK AT CAST
The countdown is on! In just a few days, I will be attending California
Spring Trials, soaking in all the best genetics the breeders have to
offer for the 2024 season. Flip to page 22 to get ready for the event by
checking out some sneak peeks of what's in store. And don't worry if
you can't make it out to California this year to see it all in person - be
sure to sign up for our newsletters at gpnmag.com/signup for daily
emails from CAST and follow us on social media. We'll share all the fun;
it'll feel like you're there with us.
HOW ABOUT HEMP?
We have a special section for you this month all about hemp
production. As the hemp industry continues to evolve, growers are
working through the challenges that come along with producing a
different crop. It's important to start out with quality genetics, whether
it's from clones or seed, and trial different cultivars at your facility to
determine the best for your success. Further, determining what pest
and disease problems you could find yourself dealing with and looking
for the right methods to prevent them is key in any
crop production. Flip to the middle of this issue for
our 2023 Guide to Hemp Production.
EDITORIAL
MANAGING EDITOR | Heather Machovina
hmachovina@greatamericanpublish.com * 616.520.2171
RETAIL EDITOR | Teresa McPherson
tmcpherson@greatamericanpublish.com * 616.520.2163
EDITORIAL DIRECTOR | Abby McGarry
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CLASSIFIED ADVERTISING MANAGER | Kim Meyers
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PRODUCTION
SENIOR CLIENT SUCCESS REPRESENTATIVE | Jolan Godfrey
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ASSOCIATE CREATIVE DIRECTOR | Amanda Mackey
amackey@greatamericanpublish.com * 616.520.2157
CREATIVE DIRECTOR | Allison McKenzie
amckenzie@greatamericanpublish.com * 616.520.2142
CIRCULATION/SUBSCRIPTIONS
AUDIENCE DEVELOPMENT | Becky Stovall
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CORPORATE
CFO & DIRECTOR OF HUMAN RESOURCES | Deb Carnes
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COO & CHIEF MARKETING OFFICER | Kim Baker
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CEO | Matt McCallum, mmccallum@greatamericanpublish.com
EDITORIAL ADVISORY BOARD
DIANE BLAZEK NATIONAL GARDEN BUREAU
JIM DEVEREUX GREEN FUSE BOTANICALS
PAUL FISHER UNIVERSITY OF FLORIDA
JUSTIN HANCOCK COSTA FARMS
LELA KELLY DOSATRON
ANNE LEVENTRY PANAMERICAN SEED
DANNY TAKAO TAKAO NURSERY
BRIAN WEESIES MAST YOUNG PLANTS
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March 2023

Table of Contents for the Digital Edition of March 2023
