May 2024 - 54

SPECIAL SECTION * MAY 2024 * RED SUN FARMS
Red Sun
FARMS
Relying on vertical integration for success
BY KEITH LORIA
R
ed Sun Farms stands as one of North America's largest,
fully vertically integrated high-tech greenhouse growing
operations. With complete ownership and control of the
entire process, from seed selection to retail delivery, the company
ensures year-round supply of top-quality produce.
The company's genesis is the result of a merger that started in
2002. A dozen years earlier, Jim DiMenna had founded JD Marketing,
and after finding success, partnered with another marketer and
formed Jem D International.
" In 2008, we were approached by Agricola el Rosal in Mexico, who
brought the possibility to produce greenhouse tomatoes, peppers
and cucumbers year-round, while maintaining ownership of all our
farms, " DiMenna said. " In the spirit of collaboration, it was decided
to rebrand and we created Red Sun Farms 15 years ago. "
AN EVOLUTION
DiMenna's experience in the produce industry dates back to
when he was 10 years old, selling vegetables from a wagon in his
neighborhood, and he's been going strong ever since.
From its humble beginnings with just over 160 acres in Kingsville,
Ontario, Red Sun Farms has experienced remarkable growth with
54
MAY 2024 BIG GROWER
All photos
courtesy of
Red Sun Farms.
RED SUN FARMS
AT A GLANCE
Year founded:
2008
Locations:
U.S., Canada and Mexico
Total growing space:
800 acres
Key management personnel:
Jim DiMenna, president; Carlos Visconti, CEO;
Harold Paivarinta, senior director of sales;
Leona Neill, director of marketing and package design
Number of employees:
4,300 team members in three countries

May 2024

Table of Contents for the Digital Edition of May 2024

Table of Contents
Editor's Report | Meet the next 40!
Automation | Managing what you measure
Technology Innovations | Illuminating the future: Dynamic LED technology
Forty Under 40 | The Class of 2024
Houseplants
Variety Information | A bevy of blooms
Big Grower | Red Sun Farms
Big Grower | Product Showcase
Technically Speaking | Controlling greenhouse temperature for successful production
Culture Report | Garden Gems Cercis Collection
SGAFT | Technology ladders + math = actionable education
AmericanHort | Cultivate your success
Product Marketplace
Classifieds/Ad Index
May 2024 - 1A
May 2024 - 1B
May 2024 - 1C
May 2024 - 1D
May 2024 - 1
May 2024 - 2
May 2024 - Table of Contents
May 2024 - Editor's Report | Meet the next 40!
May 2024 - 5
May 2024 - 6
May 2024 - 7
May 2024 - Automation | Managing what you measure
May 2024 - 9
May 2024 - 10
May 2024 - 11
May 2024 - 12
May 2024 - 13
May 2024 - Technology Innovations | Illuminating the future: Dynamic LED technology
May 2024 - 15
May 2024 - 16
May 2024 - 17
May 2024 - Forty Under 40 | The Class of 2024
May 2024 - 19
May 2024 - 20
May 2024 - 21
May 2024 - 22
May 2024 - 23
May 2024 - 24
May 2024 - 25
May 2024 - 26
May 2024 - 27
May 2024 - 28
May 2024 - 29
May 2024 - 30
May 2024 - 31
May 2024 - 32
May 2024 - 33
May 2024 - 34
May 2024 - 35
May 2024 - 36
May 2024 - 37
May 2024 - 38
May 2024 - 39
May 2024 - 40
May 2024 - 41
May 2024 - 42
May 2024 - 43
May 2024 - Houseplants
May 2024 - 45
May 2024 - 46
May 2024 - 47
May 2024 - Variety Information | A bevy of blooms
May 2024 - 49
May 2024 - 50
May 2024 - 51
May 2024 - 52
May 2024 - 53
May 2024 - Big Grower | Red Sun Farms
May 2024 - 55
May 2024 - 56
May 2024 - 57
May 2024 - 58
May 2024 - Big Grower | Product Showcase
May 2024 - Technically Speaking | Controlling greenhouse temperature for successful production
May 2024 - 61
May 2024 - Culture Report | Garden Gems Cercis Collection
May 2024 - 63
May 2024 - 64
May 2024 - 65
May 2024 - SGAFT | Technology ladders + math = actionable education
May 2024 - 67
May 2024 - AmericanHort | Cultivate your success
May 2024 - 69
May 2024 - Product Marketplace
May 2024 - 71
May 2024 - 72
May 2024 - 73
May 2024 - Classifieds/Ad Index
May 2024 - 75
May 2024 - 76
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https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-april-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/newvarieties-2022
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https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/december-2021
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https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/newvarieties-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-november-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-2020
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https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-september-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/californiaspringtrials-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2020
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https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2019
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