Spring 2022 - 59

DESTINATION: ZOO ATLANTA
The recently renovated Panda Pagoda is a shopping destination that
celebrates the giant pandas and a place where the retail team is the
" face of the retail experience. " All photos courtesy of Event Network.
It begins with the people. Our team
members are the face of the retail
experience and are genuinely interested
in engaging guests...
- Katherine Messer, store director
animal. Since many visitors are exploring the city for the first
time, we also offer collections that celebrate Atlanta as a unique
destination, " she said.
Panda plush is the best-seller, but other panda-themed items
are very popular items. " There's just something so special about
these giant bears ... they are certainly a big draw for guests
and seeing them is a highlight of the Zoo experience, " Messer
explained.
Jewelry is another good seller. " Guests will find Animal
Conservation Jewelry that support wildlife through a partnership
with 1% for the Planet, and designs that specifically support
endangered species such as orangutan, giraffe, and lion, " Messer
detailed. " Coming soon, we're introducing a new line of youth
jewelry that plants a tree for every item purchased. "
Store displays focus on collections and stories and depict a
particular zoo theme or experience. " A single clear message is
easier for guests to absorb, so we tend to keep a theme tight, "
Messar explained.
Zoo Atlanta stores offer more than just products, it offers an
experience with excellent customer service. " It begins with the
people. Our team members are the face of the retail experience
and are genuinely interested in engaging guests, providing help or
information and being a part of the lasting memory of the visit, "
she shared.
GIFTSHOPMAG.COM 59

http://www.GIFTSHOPMAG.COM

Spring 2022

Table of Contents for the Digital Edition of Spring 2022

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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2022
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