Summer 2024 - 109
RETAIL OPERATIONS
value. It allows retailers to stand out in a crowded
marketplace, build trust with customers and
justify premium pricing. "
Your brand is in your logo; it's in your
signage. More than that,
it carries through
every merchandised table and every product
you carry. It's even in the way your employees
interact with your customers - and the way
your customers feel when they make a purchase
with you.
That consistency is going to give customers a
particular feeling when they come to your store.
So, how do you create the feeling you want -
and how do you share that with your customers?
First, you need to identify who those customers
are and what they need from you. Everything
you do needs to speak to them. This is your who.
Then, explore what your purpose and values
are as a retailer. This is your what.
Next, figure out what makes you different
from your competitors - why should customers
come to you? This is your why.
From there, you need to get your story out
there and tell it throughout every touchpoint
with your customers. This is your how.
Are you committed to a fun, whimsical
shopping experience? Bright colors, pops of
whimsy and upbeat music all contribute to that
in-store experience.
Or, maybe you focus on a highly personal
customer-service focused experience? Consider
greeters at the door, easy-to-read signage and a
customer welcome area.
Are you in a walkable downtown area with
a customer base that thrives on community
engagement and social activities? Build in ways
for them to share their ideas and thoughts with
each other - maybe test out some customerrecommendation
shelf tags.
There really are no limits to how your brand
comes to life and how you communicate that
with customers. Consistency is key.
" Just like in any relationship, you want to
know what you're getting, " McKenzie said.
" Consistent brand messaging builds trust, makes
you feel like you're part of something special and
keeps you coming back for more. "
Learn more about our Gift Shop®
on page 10.
Plus contributors
Made to order Made in the USA Made just for you
RECYCLED MATERIAL
MADE IN THE USA
ALWAYS ON TREND
WOMAN OWNED BUSINESS
Name drop our products with
any city, town, state or word!
Choose your colors.
info@townpride.com
TownPride USA
@town.pride
Find us at all major trade shows!
www.townpride.com
207.466.4004
GIFTSHOPMAG.COM 109
New!
http://www.townpride.com
http://www.GIFTSHOPMAG.COM
Summer 2024
Table of Contents for the Digital Edition of Summer 2024
TOC 1
TOC 2
Contributors
From the Editor
Showcases
Trend Report
Museums & More
Special Customization Report: Town Pride
Product Spotlights
Garden & Outdoor Living Lookbook
Retailer Profile: Luster
On-Trend Wearables
Merrymaking
Finishing Strong
Championing a Cause
Market Debuts
Spotlight Awards Voices
Retail Operations: A Store By Any Other Name
Event Calendar
Industry & Trade Show News
Ad Index
Meet the Maker: Lara Smith, Lusomé
Summer 2024 - 1
Summer 2024 - 2
Summer 2024 - 3
Summer 2024 - 4
Summer 2024 - 5
Summer 2024 - TOC 1
Summer 2024 - 7
Summer 2024 - TOC 2
Summer 2024 - 9
Summer 2024 - Contributors
Summer 2024 - 11
Summer 2024 - From the Editor
Summer 2024 - 13
Summer 2024 - 14
Summer 2024 - 15
Summer 2024 - Showcases
Summer 2024 - 17
Summer 2024 - 18
Summer 2024 - 19
Summer 2024 - 20
Summer 2024 - 21
Summer 2024 - 22
Summer 2024 - 23
Summer 2024 - 24
Summer 2024 - 25
Summer 2024 - 26
Summer 2024 - 27
Summer 2024 - 28
Summer 2024 - Trend Report
Summer 2024 - 30
Summer 2024 - 31
Summer 2024 - 32
Summer 2024 - 33
Summer 2024 - 34
Summer 2024 - 35
Summer 2024 - 36
Summer 2024 - 37
Summer 2024 - 38
Summer 2024 - 39
Summer 2024 - 40
Summer 2024 - Museums & More
Summer 2024 - 42
Summer 2024 - 43
Summer 2024 - 44
Summer 2024 - 45
Summer 2024 - 46
Summer 2024 - 47
Summer 2024 - 48
Summer 2024 - 49
Summer 2024 - 50
Summer 2024 - Special Customization Report: Town Pride
Summer 2024 - A2
Summer 2024 - A3
Summer 2024 - A4
Summer 2024 - A5
Summer 2024 - A6
Summer 2024 - A7
Summer 2024 - A8
Summer 2024 - Product Spotlights
Summer 2024 - 52
Summer 2024 - Garden & Outdoor Living Lookbook
Summer 2024 - 54
Summer 2024 - 55
Summer 2024 - 56
Summer 2024 - 57
Summer 2024 - 58
Summer 2024 - Retailer Profile: Luster
Summer 2024 - 60
Summer 2024 - 61
Summer 2024 - 62
Summer 2024 - 63
Summer 2024 - 64
Summer 2024 - 65
Summer 2024 - On-Trend Wearables
Summer 2024 - 67
Summer 2024 - 68
Summer 2024 - 69
Summer 2024 - 70
Summer 2024 - 71
Summer 2024 - 72
Summer 2024 - 73
Summer 2024 - Merrymaking
Summer 2024 - 75
Summer 2024 - 76
Summer 2024 - 77
Summer 2024 - 78
Summer 2024 - 79
Summer 2024 - 80
Summer 2024 - 81
Summer 2024 - Finishing Strong
Summer 2024 - 83
Summer 2024 - 84
Summer 2024 - 85
Summer 2024 - 86
Summer 2024 - 87
Summer 2024 - Championing a Cause
Summer 2024 - 89
Summer 2024 - 90
Summer 2024 - 91
Summer 2024 - 92
Summer 2024 - 93
Summer 2024 - Market Debuts
Summer 2024 - 95
Summer 2024 - 96
Summer 2024 - 97
Summer 2024 - 98
Summer 2024 - 99
Summer 2024 - Spotlight Awards Voices
Summer 2024 - 101
Summer 2024 - 102
Summer 2024 - 103
Summer 2024 - 104
Summer 2024 - 105
Summer 2024 - Retail Operations: A Store By Any Other Name
Summer 2024 - 107
Summer 2024 - 108
Summer 2024 - 109
Summer 2024 - Event Calendar
Summer 2024 - 111
Summer 2024 - Industry & Trade Show News
Summer 2024 - 113
Summer 2024 - Ad Index
Summer 2024 - 115
Summer 2024 - Meet the Maker: Lara Smith, Lusomé
Summer 2024 - 117
Summer 2024 - 118
Summer 2024 - 119
Summer 2024 - 120
Summer 2024 - 121
Summer 2024 - 122
Summer 2024 - 123
Summer 2024 - 124
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidayshop-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrationsoccasions-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-fall-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-summer-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/survivethriveguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-fall-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/demdaco-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-summer-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidaygiftguide-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2019
https://www.nxtbookmedia.com