Summer 2024 - 62

RETAILER PROFILE
SPARKING COMMUNITY
Shaker Heights is a tight-knit
community, and the Van Aken
District acts as a natural gathering
place. Luster holds monthly events
to bring people together and get
shoppers in-store. Events include
karaoke nights, happy hours, hair
tinsel and jewelry piercing parties.
" Those are almost expected of us
now. Everyone's like, 'When's your
next piercing event? When are you
doing the tinsel party?' " Brecher
said. " It just adds a really extra fun
element to our store, and I think
they're important. "
Luster also engages with the
community with its active social media
presence on Facebook, Instagram,
Pinterest and TikTok, thanks to its
" brilliant " director of marketing,
events and social media, McCann said.
Through the company's two TikToks a
week - which get cross-posted across
Facebook and Instagram - customers
gain an insight into the personalities
behind Luster.
" We dance and sing and do a lot
of really ridiculous things to horrify
our children, " McCann joked. " But
I think it shares the vibe of our store
which is that we don't really take
ourselves too seriously. We're pretty
silly and like to have fun, and I think
you can see that in our socials. "
This
unabashed
cheerfulness,
whimsy and positivity also radiate
through every inch of the store and its
product selection, creating an energy
hard to find elsewhere.
to work.
" I feel so lucky because I love going
love that we built
I
this
great store together, " McCann said.
" Tamar and I have an amazing team.
I love working with Tamar; she's the
perfect business partner for me. We
really, truly work so hard - and have
a great time doing it. "
62 SUMMER 2024 GIFT SHOP® PLUS
https://ginabdesigns.com/

Summer 2024

Table of Contents for the Digital Edition of Summer 2024

TOC 1
TOC 2
Contributors
From the Editor
Showcases
Trend Report
Museums & More
Special Customization Report: Town Pride
Product Spotlights
Garden & Outdoor Living Lookbook
Retailer Profile: Luster
On-Trend Wearables
Merrymaking
Finishing Strong
Championing a Cause
Market Debuts
Spotlight Awards Voices
Retail Operations: A Store By Any Other Name
Event Calendar
Industry & Trade Show News
Ad Index
Meet the Maker: Lara Smith, Lusomé
Summer 2024 - 1
Summer 2024 - 2
Summer 2024 - 3
Summer 2024 - 4
Summer 2024 - 5
Summer 2024 - TOC 1
Summer 2024 - 7
Summer 2024 - TOC 2
Summer 2024 - 9
Summer 2024 - Contributors
Summer 2024 - 11
Summer 2024 - From the Editor
Summer 2024 - 13
Summer 2024 - 14
Summer 2024 - 15
Summer 2024 - Showcases
Summer 2024 - 17
Summer 2024 - 18
Summer 2024 - 19
Summer 2024 - 20
Summer 2024 - 21
Summer 2024 - 22
Summer 2024 - 23
Summer 2024 - 24
Summer 2024 - 25
Summer 2024 - 26
Summer 2024 - 27
Summer 2024 - 28
Summer 2024 - Trend Report
Summer 2024 - 30
Summer 2024 - 31
Summer 2024 - 32
Summer 2024 - 33
Summer 2024 - 34
Summer 2024 - 35
Summer 2024 - 36
Summer 2024 - 37
Summer 2024 - 38
Summer 2024 - 39
Summer 2024 - 40
Summer 2024 - Museums & More
Summer 2024 - 42
Summer 2024 - 43
Summer 2024 - 44
Summer 2024 - 45
Summer 2024 - 46
Summer 2024 - 47
Summer 2024 - 48
Summer 2024 - 49
Summer 2024 - 50
Summer 2024 - Special Customization Report: Town Pride
Summer 2024 - A2
Summer 2024 - A3
Summer 2024 - A4
Summer 2024 - A5
Summer 2024 - A6
Summer 2024 - A7
Summer 2024 - A8
Summer 2024 - Product Spotlights
Summer 2024 - 52
Summer 2024 - Garden & Outdoor Living Lookbook
Summer 2024 - 54
Summer 2024 - 55
Summer 2024 - 56
Summer 2024 - 57
Summer 2024 - 58
Summer 2024 - Retailer Profile: Luster
Summer 2024 - 60
Summer 2024 - 61
Summer 2024 - 62
Summer 2024 - 63
Summer 2024 - 64
Summer 2024 - 65
Summer 2024 - On-Trend Wearables
Summer 2024 - 67
Summer 2024 - 68
Summer 2024 - 69
Summer 2024 - 70
Summer 2024 - 71
Summer 2024 - 72
Summer 2024 - 73
Summer 2024 - Merrymaking
Summer 2024 - 75
Summer 2024 - 76
Summer 2024 - 77
Summer 2024 - 78
Summer 2024 - 79
Summer 2024 - 80
Summer 2024 - 81
Summer 2024 - Finishing Strong
Summer 2024 - 83
Summer 2024 - 84
Summer 2024 - 85
Summer 2024 - 86
Summer 2024 - 87
Summer 2024 - Championing a Cause
Summer 2024 - 89
Summer 2024 - 90
Summer 2024 - 91
Summer 2024 - 92
Summer 2024 - 93
Summer 2024 - Market Debuts
Summer 2024 - 95
Summer 2024 - 96
Summer 2024 - 97
Summer 2024 - 98
Summer 2024 - 99
Summer 2024 - Spotlight Awards Voices
Summer 2024 - 101
Summer 2024 - 102
Summer 2024 - 103
Summer 2024 - 104
Summer 2024 - 105
Summer 2024 - Retail Operations: A Store By Any Other Name
Summer 2024 - 107
Summer 2024 - 108
Summer 2024 - 109
Summer 2024 - Event Calendar
Summer 2024 - 111
Summer 2024 - Industry & Trade Show News
Summer 2024 - 113
Summer 2024 - Ad Index
Summer 2024 - 115
Summer 2024 - Meet the Maker: Lara Smith, Lusomé
Summer 2024 - 117
Summer 2024 - 118
Summer 2024 - 119
Summer 2024 - 120
Summer 2024 - 121
Summer 2024 - 122
Summer 2024 - 123
Summer 2024 - 124
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