Summer 2024 - A4
SPECIAL ADVERTISING SECTION
NEW PRODUCTS
Town Pride's latest edition, knit Raglan body,
epitomizes the excitement for innovation within
fashion. Breaking away from traditional sweater
designs, Raglan body shows Town Pride's
dedication to pushing boundaries while tailoring to
customers' desires.
Town Pride achieves the perfect balance -
fashion-forward, yet versatile and shorter in length
without being overly cropped. Available in a variety
of fonts, its sporty aesthetic transitions between
conveying athletic team spirit and exuding femininity
when adorned with script.
" We are particularly excited about the new knit
Raglan body. It is very fashion-forward and not
something you see in sweaters. We worked hard on
the design process to make sure the style is shorter
while not too cropped, so it has a great fi t. We offer
it in several fonts and the sporty design can fi t an
athletic team spirit story, but can also feel very
feminine when made with script. We feel that this
allows our customers to offer options that fi t both
classic and fashion-forward spirit wear. "
BEST-SELLING PRODUCTS
" Our best-selling knit design is the Everyday
Relaxed. In the Game Day collection, this comes
with stripes, word only, script and stacked
wording. The style is popular because the fi t is very
complementary to many body types. Our retailers
like that they do not have to be concerned about
how they break up the size run since this design
lends itself to sizing up and down. "
Another popular product at Town Pride is their
blankets - perfect for tailgating!
SETTING THEMSELVES APART
By focusing on made-to-order U.S.
manufacturing, Town Pride remains very " handson "
ensuring the products delivered are of the
highest quality, according to Biggs.
" Because of our low minimums and lead times,
we are very nimble and can quickly produce new
designs in the latest colors, which keeps our
product offering very current, " Biggs said. " Despite
the higher costs inherent in being made in the U.S.,
our knits remain the lowest-priced option among
our competitors. We also have a terrifi c team of
people who are very hands-on in the order process
and our excellent customer service team does a
great job of supporting our customers through the
entire sale. "
Biggs fi nds joy in sharing their story with both
potential and existing clients, celebrating the
uniqueness and authenticity of their products
and journey.
" As a representative of Town Pride, I feel proud
to stand behind our products. It's rare to fi nd a
woman-owned textile company with manufacturing
in the US. Our knits are truly beautiful, and it feels
terrifi c to share our story with potential and existing
accounts, " Biggs said.
A4 | Town Pride InFocus
Summer 2024
Table of Contents for the Digital Edition of Summer 2024
TOC 1
TOC 2
Contributors
From the Editor
Showcases
Trend Report
Museums & More
Special Customization Report: Town Pride
Product Spotlights
Garden & Outdoor Living Lookbook
Retailer Profile: Luster
On-Trend Wearables
Merrymaking
Finishing Strong
Championing a Cause
Market Debuts
Spotlight Awards Voices
Retail Operations: A Store By Any Other Name
Event Calendar
Industry & Trade Show News
Ad Index
Meet the Maker: Lara Smith, Lusomé
Summer 2024 - 1
Summer 2024 - 2
Summer 2024 - 3
Summer 2024 - 4
Summer 2024 - 5
Summer 2024 - TOC 1
Summer 2024 - 7
Summer 2024 - TOC 2
Summer 2024 - 9
Summer 2024 - Contributors
Summer 2024 - 11
Summer 2024 - From the Editor
Summer 2024 - 13
Summer 2024 - 14
Summer 2024 - 15
Summer 2024 - Showcases
Summer 2024 - 17
Summer 2024 - 18
Summer 2024 - 19
Summer 2024 - 20
Summer 2024 - 21
Summer 2024 - 22
Summer 2024 - 23
Summer 2024 - 24
Summer 2024 - 25
Summer 2024 - 26
Summer 2024 - 27
Summer 2024 - 28
Summer 2024 - Trend Report
Summer 2024 - 30
Summer 2024 - 31
Summer 2024 - 32
Summer 2024 - 33
Summer 2024 - 34
Summer 2024 - 35
Summer 2024 - 36
Summer 2024 - 37
Summer 2024 - 38
Summer 2024 - 39
Summer 2024 - 40
Summer 2024 - Museums & More
Summer 2024 - 42
Summer 2024 - 43
Summer 2024 - 44
Summer 2024 - 45
Summer 2024 - 46
Summer 2024 - 47
Summer 2024 - 48
Summer 2024 - 49
Summer 2024 - 50
Summer 2024 - Special Customization Report: Town Pride
Summer 2024 - A2
Summer 2024 - A3
Summer 2024 - A4
Summer 2024 - A5
Summer 2024 - A6
Summer 2024 - A7
Summer 2024 - A8
Summer 2024 - Product Spotlights
Summer 2024 - 52
Summer 2024 - Garden & Outdoor Living Lookbook
Summer 2024 - 54
Summer 2024 - 55
Summer 2024 - 56
Summer 2024 - 57
Summer 2024 - 58
Summer 2024 - Retailer Profile: Luster
Summer 2024 - 60
Summer 2024 - 61
Summer 2024 - 62
Summer 2024 - 63
Summer 2024 - 64
Summer 2024 - 65
Summer 2024 - On-Trend Wearables
Summer 2024 - 67
Summer 2024 - 68
Summer 2024 - 69
Summer 2024 - 70
Summer 2024 - 71
Summer 2024 - 72
Summer 2024 - 73
Summer 2024 - Merrymaking
Summer 2024 - 75
Summer 2024 - 76
Summer 2024 - 77
Summer 2024 - 78
Summer 2024 - 79
Summer 2024 - 80
Summer 2024 - 81
Summer 2024 - Finishing Strong
Summer 2024 - 83
Summer 2024 - 84
Summer 2024 - 85
Summer 2024 - 86
Summer 2024 - 87
Summer 2024 - Championing a Cause
Summer 2024 - 89
Summer 2024 - 90
Summer 2024 - 91
Summer 2024 - 92
Summer 2024 - 93
Summer 2024 - Market Debuts
Summer 2024 - 95
Summer 2024 - 96
Summer 2024 - 97
Summer 2024 - 98
Summer 2024 - 99
Summer 2024 - Spotlight Awards Voices
Summer 2024 - 101
Summer 2024 - 102
Summer 2024 - 103
Summer 2024 - 104
Summer 2024 - 105
Summer 2024 - Retail Operations: A Store By Any Other Name
Summer 2024 - 107
Summer 2024 - 108
Summer 2024 - 109
Summer 2024 - Event Calendar
Summer 2024 - 111
Summer 2024 - Industry & Trade Show News
Summer 2024 - 113
Summer 2024 - Ad Index
Summer 2024 - 115
Summer 2024 - Meet the Maker: Lara Smith, Lusomé
Summer 2024 - 117
Summer 2024 - 118
Summer 2024 - 119
Summer 2024 - 120
Summer 2024 - 121
Summer 2024 - 122
Summer 2024 - 123
Summer 2024 - 124
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