Winter 2021 - 114

DISPLAY INSPIRATION
together and break things up with space. Even numbers
create symmetry, but odd numbers create interest.
WARMTH
Add warmth with light or with texture. Lighting not
only draws attention, but it also affects moods. Research
shows that customers spend more time in areas with
warmer lighting. Lamps provide warm cozy light, but also
provide height and interest and can help draw attention
to a product.
Texture also adds warmth to your displays - use
greenery, either silk or real, along with some of these ideas:
throws and blankets, rocks, baskets, pine cones and rugs.
Unique pieces that are out of the ordinary and unexpected,
such as brooms, wooden pieces, bark, glass, etc., are other
examples that add warmth and texture to displays.
FLOW
Think about how your display flows; within itself and
other areas in your store. Pay attention to color and
product placement.
Again odd numbers work when creating flow. Choose
three patterns or textures for a display that coordinate
and apply a 60/30/10 ratio to add dimension to your
display. Demonstrate contrast. Use coordinating colors
that compliment, not necessarily " match, " is a great way
to create contrast and evoke emotion. Another way to do
this is to mix media, and/or styles.
Consider traffic flow in your store for displaying as well.
People generally tend to enter and travel to the right and
travel through the store counterclockwise. Consider this
when creating displays and flowing from one to the next.
PHOTOS FOR ONLINE PLATFORMS
Photograph your display for your website and social
media platforms. Images are more effective than text at
evoking emotion. It is increasingly more important to
have an online presence in today's market.
We want to take what we do in brick-and-mortar stores
and tell that story online. These five simple guidelines will
help you show off your hard work and grab attention online:
light, Rule of Thirds, angles, detail vs. wide and focus.
You don't need an expensive camera or equipment to
take great photos that stop traffic online. Use these simple
techniques with your phone to brand your store and create
stunning display images.
Visit www.giftshopmag.com for a more details on
photographing displays.
Learn more about our Gift Shop® Plus contributors on page 10.
Looking for something new?
Elevation offers beautiful products that have not yet
been seen in the gift industry. Our main focus is to
introduce new female entrepreneurs/artisans into
the gift world. We specialize in products made in the
USA as well as one-of-a-kind hand made items using
organic, sustainable and eco-friendly materials.
To learn more about these new items and the women who make them, please visit
elevationbykim.com or email for wholesale information at kimb@elevationrepgroup.com.
Circle 354
114 WINTER 2021 GIFT SHOP® PLUS

http://www.giftshopmag.com http://www.elevationbykim.com

Winter 2021

Table of Contents for the Digital Edition of Winter 2021

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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2021
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-fall-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-summer-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/survivethriveguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-fall-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/demdaco-2019
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2019
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