Winter 2021 - 55

DESTINATION: SANIBEL ISLAND
Adventures in Paradise Outfitters
captures the heart and soul of
Sanibel Island
By Debbie Eisele
Managing Editor
A
dventures in Paradise Outfitters, a retailer located
in Sanibel Island, Florida, opened its first store in
May 2009. Two years ago it opened a second store
in St. Petersburg. Josh Stewart and his parents launched
this family-owned business that provides merchandise that
truly reflects the island lifestyle - which is known for
fishing, shelling and relaxing.
Stewart credits his parents for his retail education
and feels he learned the business from their old-school
merchandiser approach. " There is value in learning like
this, " he said.
Stewart noted that when they launched the business,
they focused not on gawdy items, but quality items that
reflected the island way of life. " The Island is a relatively
quiet beach town and is attuned to Mother Nature and the
environment with a small town feel and not many big box
stores. There are many independently owned, mom and
pop stores, " he shared.
" We wanted to offer hard to find brands all in one retail
setting, " he emphasized. " From sun protective clothing
to fishing and shelling merchandise, we collected more
brands over the years. Basically we picked out things we
liked and went from there. Here you can mix and match -
we do the hard work and find some great looking things. "
Stewart explained Adventures in Paradise Outfitters is
unique due to its ambience. " It feels like coming home to
shop in terms of how it is set up. We have family heirlooms
hanging around the store and a couch in the back, a TV
and pool table - it doesn't have a retail feel, it feels
comfortable, " he said.
He also noted that his staff makes the store appealing.
" Everyone here wants to make friends with everyone. That
is a big part of the store's success. We have a friendly,
warm, welcoming environment. It's a small store with a
Adventures in Paradise Outfitters' best-selling product categories
include sun protective clothing, comfortable footwear and
bright, comfortable dresses. Photo by Matt McCallum.
GIFTSHOPMAG.COM 55

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Winter 2021

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