Winter 2021 - 56

DESTINATION: SANIBEL ISLAND
lot of thought and energy into the story
behind it, " he emphasized.
The merchandise mix includes apparel,
accessories, home décor, kids, footwear
and beach related items geared towards
fishing and shelling. Branded and
namedrop merchandise is also available as
are baskets and soaps from local sources
at the St. Pete's location. The shop even
offers customers outfits suitable for a safari
or rainforest trip. He carries brands that
are well-established as well as new brands
that reflect a sustainable conscience.
Stewart said that he focuses on carrying
items that are hard to find all in one
location and are high quality. " We want
items that will last and are durable, and
look nice, " he said. " Also we want products
with color. "
When the business opened, it began
with five to six lines. Now Stewart offers
over 30 brands. To source product, he
attends some shows, such as SurfExpo
and occasionally will attend SwimExpo in
Atlanta. " I really look at what people are
wearing. You'd be surprised how many
brands I grabbed because I saw it on a
customer in the store, " he explained. " I get
more (lines) that way then trade shows. "
Well-established brands such as
Patagonia, Pura Vida and OLUKAI are
widely available and many offer a way
shoppers give-back, as the major brands
have numerous products that give-back
to a cause with product purchases. Bestselling
product categories include sun
protective clothing, comfortable footwear
and bright, comfortable dresses.
The busy season runs from November
through April and Stewart usually staffs
each store with three to five employees.
He tends to increase staff during the busy
season and employs several university
students to help at the store.
The product mix includes apparel, accessories, home décor, kids, footwear and beach related
items geared towards fishing and shelling. Photos by Matt McCallum.
56 WINTER 2021 MUSEUMS&MORE
This year was atypical due to the
pandemic. " The shut down in mid-March
was in the middle of the busy season, "
he explained. " February and January
sales were tremendous. We have to get
inventory by the end of February. We
did get all of it but then had to close two

Winter 2021

Table of Contents for the Digital Edition of Winter 2021

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