Winter 2021 - 59
DESTINATION: SANIBEL ISLAND
I like to create a color story
or several narratives such as
going fishing or hanging out -
it makes an ever-changing art
piece in here. - Josh Stewart
weeks later. All this merchandise and the bills... we were hoping
for the best. "
During the closure, he " grinded teeth and knocked out a
website in two weeks. " He then utilized social media and email
to contact customers and he is pleased with the success of those
efforts, but did express that it will take at least a year or two
before he may recoup from the shutdown.
When he reopened the store in May he continued to sell online
and offered a weekly Facebook Live show - Drinks with Josh. He
showed new items and would even visit other retailers during the
show to help promote other local businesses.
Since island retail can be seasonal, Stewart relies on the
snowbirds and his peak season for his bigger sales, although his
business is also supported by loyal, local customers. He curates
a product mix with all his customers in mind. In the summer,
more families come into the store, so he will carry more products
geared towards children. During snow bird season, he will carry
items he knows will appeal to that consumer and generate sales.
His favorite part of owning the store is crafting the story. " I like
to create a color story or several narratives such as going fishing
or hanging out - it makes an ever-changing art piece in here, " he
emphasized.
Most importantly, Stewart focuses on his customers. " When
people come to our store, we like to give the personal touch.
We wrap it up, put personal notes and even send seashells from
Sanibel, " he shared.
Handcrafted in North America. Email us for current specials!
PH. 1-800-439-6393 FX. 1-800-439-6408 EM. orders@kitras.com
Circle 330
GIFTSHOPMAG.COM 59
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Winter 2021
Table of Contents for the Digital Edition of Winter 2021
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