Winter 2021 - 62

BEHIND THE SCENES
Top-Sellers
All GSMA shops offer
products that reflect the
park experience and all
purchases benefit the
park directly.
Clothing is the top-seller in the GSMA
gift shops. " We source these from multiple
vendors. Food is also a favorite-we get our
preserves from Anna's Kitchen, our relishes
and chowchow from Haebeggers, our
sorghum from Muddy Pond, and our honey
from Alison's Honey, " Roark explained.
Roark's favorite products are the reusable
bottles and mugs. " I love the colors and
the design that our graphic artist Karen Key
created, " she explained.
" We do offer customized products.
Some of our most popular items are our
pottery mugs made for us by Deneen
Pottery,
a
family owned business
in
Seasonal displays attract
shoppers with an array of
both custom and unique
merchandise.
Minnesota, and our reclaimed and recycled
glass ornaments made exclusively for us
by Pampeana, " detailed Roark. " We also
offer a number of products customized
with text or art to promote Great Smoky
Mountains National Park. "
GSMA gift shops offer most products
throughout the entire year, but some
seasonal items are curated into the mix
as well - hand warmers and bug spray
are examples of seasonal items. " We also
carry a Deneen pottery mug in the spring
and fall that is customized for the season.
It sells very well, and we have visitors
looking for them before they even hit the
stores, " she said.
Displays
Displays are updated seasonally and are
timed with the arrival of new merchandise.
Roark's tip for creating displays is to tell
a story and ensure that it is appealing to
shoppers. She also suggested that retailers
should know what is relevant to a store's
specific location.
Food is a favorite
and GSMA sources it
from Anna's Kitchen,
Haebeggers, Muddy Pond
and Alison's Honey.
" For example, the Oconaluftee area of the
Smokies is well-known for its population of
elks, so at the Oconaluftee Visitor Center,
we make sure our merchandising is heavy
on elk merchandise, " she said. " The Cades
Cove Visitor Center is heavy in items
related to that area and black bears. At
Sugarlands Visitor Center, we try to keep
a sample of everything, as this is the
main visitor center of the park, and they
62 WINTER 2021 MUSEUMS&MORE

Winter 2021

Table of Contents for the Digital Edition of Winter 2021

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