Winter 2021 - 65

BEHIND THE SCENES
Muddy Pond Sorghum brings mules, a
sorghum press, and a cooker with them to
the Cades Cove area and show visitors how
sorghum was traditionally made. We provide
tastes of the sorghum and sell the product
right there where they are demonstrating, "
detailed Roark.
Like many retailers, GSMA has adjusted
to the pandemic retail environment. It
has
installed plexiglass
shields,
reduced
Black bear items are popular in the Cades Cove store.
I love that our work means
something and that we are working
for a great cause.
- Dawn Roark, retail director
capacity and expanded its cleaning regimen.
Additionally, it instituted a mask requirement
for employees and request its customers also
wear them. " We've also set up hand-sanitizer
stations at all locations and expanded our
existing cleaning regimen to keep everyone as
safe as possible while enjoying the country's
most-visited national park, " she said.
GSMA's stores attract visitors any time of
year, as Mother Nature's serene setting offers
an appeal that is hard to resist and Roark
shared her sentiments about the park, its
retail environment and her 15-year tenure: " I
love that our work means something and that
we are working for a great cause. "
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Winter 2021

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