PRODUCTS WITH PURPOSE Buy One. Plant One. Woodchuck USA developed a collaborative partnership to help reforest Yosemite Valley and beyond By Debbie Eisele Managing Editor R etailers and shoppers seek products that offer a charitable giving opportunity. And Woodchuck USA is one of the manufacturers that offers a way to give-back with each purchase of its Zippo Lighters. WOODCHUCK USA specializes in manufacturing wood products and customization. The business was founded with a single mission of " putting nature back into people's lives. We are meant to have a deep connection with the Earth. " Benjamin VandenWymelenberg, founder Woodchuck USA shared details on the mission of this initiative and how retailers can become involved and share details with customers. What is your mission? Benjamin VandenWymelenberg: Putting nature back into peoples' lives, bringing jobs back to America and bringing quality back to products. How do your products serve the mission? BV: Woodchuck USA, in collaboration with Zippo Lighters, is planting millions of trees to help reforest the planet. We plant a tree for every product sold through our " Buy One. Plant One. " program and aim to inspire others to connect with nature. Over the past couple of years, we have partnered with Zippo to help in our efforts. Last year we partnered to plant trees in 66 WINTER 2021 GIFT SHOP® PLUS MUSEUMS&MORE and CEO of