DISTINCTLY MASCULINE S tylish yet durable, men's gifts are a great way to expand your customer reach and even add the scent of pine and cedar to your store. Men are proving to be discerning shoppers and catering to their wants and needs is a sure-fire way to cultivate a loyal following. APPAREL AND ACCESSORIES DM Merchandising said men's gifts will have an emphasis on wellness and adventure. " With how complex the world is right now, these gifts need to bring a little fun to the storefront as well. Expect quality 92 WINTER 2021 GIFT SHOP® PLUS outerwear, stylized wellness accessories, sunglasses, and colorful swimwear to shine in the 2021 men's gift market, " said the DM Merchandising team. According to Simply Southern, hats are hot sellers. " Our men's hats have a very simple design and color pallet ... guys can pair one hat with multiple wardrobes, " Jourdain Foster, sales manager for Simply Southern emphasized. She explained that simplicity and versatility are " in. " " Utility inspired gifts for men " are also trending according to Foster. Simply Southern's leather wallets and trays were well received and it has added to that