Winter 2023 - 104

RETAIL OPERATIONS
WHY SHOULD RETAILERS CARE ABOUT PINTEREST?
Pinterest is a social media platform where people
share their interests with others in the form of pins.
However, think of Pinterest more like a search engine
versus a social media platform. People use Pinterest to
find inspiration and answers, like they do on Google.
When you pin content that your perfect customers are
searching for, add keyword-rich titles, descriptions
and alt text, you have a better chance of showing up
in search results to qualified buyers. Pinterest is also
one of the most powerful websites for driving traffic
to e-commerce websites so, if you sell online, there's
feed can update with pins more accurately curated
for them. This is beneficial for creating content on
Pinterest, as you have the opportunity to create for
niche audiences.
" Think of Pinterest more like a
search engine versus a social
media platform. People use
Pinterest to find inspiration and
answers, like they do on Google. "
a lot of opportunity for you
to leverage Pinterest to drive
traffic and sales.
Store owners can use
this platform as a means of
promotion and marketing
by selling products, creating
content
and
Testing a good mix of content is key to Pinterest
success. It's important to see which performs best and
grows your monthly views. Here's where to start:
Educational Content: Guides and how-to content
do well on Pinterest. People use it to learn something
new or gain insightful tips and tricks. Examples might
include a specialty gift shop that creates a carousel
pin showing how to layer charcuterie items on a
unique wooden charcuterie board, or a baby retailer
that shows their favorite way to clean and dry a baby
bottle. Similar to questions your audience members
may Google, is likely what a viewer would search
on Pinterest.
following
trends to see what customers
are interested in. Many
retailer-friendly tools,
including Product Pins,
allow consumers to click on
a product that takes them
directly to your website to buy
the item(s). If you sell online,
I highly recommend you set
up Product Pins. Get started
at https://business.pinterest.
com/en/shopping.
WHAT KIND OF CONTENT DO
RETAILERS POST ON PINTEREST?
Pinterest has an extremely
efficient algorithm. With each
new search or moment spent
on a piece of content, a viewer's
104 WINTER 2023 GIFT SHOP® PLUS
https://www.business.pinterest

Winter 2023

Table of Contents for the Digital Edition of Winter 2023

Winter 2023 - 1
Winter 2023 - 2
Winter 2023 - 3
Winter 2023 - 4
Winter 2023 - 5
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2024
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2024
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2023
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2022
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/survivethriveguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2020
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