Winter 2023 - 66

RETAILER PROFILE
The Kido store was designed with the
factor of accessibility in mind. Frequent
customer, Sadie, is a big fan. " Sadie loves
the clothes and the toys and always finds
numerous things she 'needs' whenever we
go in, " her mother says.
Nurullah has also featured Sadie in ads
for the store, which her mother feels is
important. " It is huge because it helps
to normalize the disability community, "
she observed. " I love everything about
Kido, " Walker said.
In addition to curated merchandise,
Kido offers an accessible store for
customers with impairments and
disabilities. Simple tasks like shopping
can be an exhausting challenge or even
impossible at times for the disabled
community. Nurullah designed the store
with accessibility in mind and says it
starts at the door.
" Making sure that the entry is wide
enough for a wheelchair or scooter is
essential to start the experience, "
Nurullah advised. " We have a double
door that we often leave open, so families
with double strollers and our disabled
friends have an easy time entering the
shop. We kept all of the aisles open and
wide, so that there are no corners of the
shop that are not accessible. "
In terms of the merchandising, Nurullah has most items
at eye level for both standing and seated individuals.
Seating for elders and nursing parents is also available. She
added that her staff is always on high alert to provide extra
assistance to those who need it.
Loyal customers are the best way to spread the word
about Kido's accessibility for shoppers with special needs.
" Many of our parents of kids with disabilities belong to
their own communities of support, " she said. " They spread
the word on our behalf, especially when we have in-store
events that cater to their needs. "
Keewa Nurullah is a fourth-generation entrepreneur. Her
great-grandfather had a tailor shop in the Greenwood district
of Tulsa, Oklahoma. During the Massacre of 1921, he fled to
Chicago and rebuilt his shop on the Southside. Now, one
hundred years after Greenwood burned, Nurullah has her
own shop in downtown Chicago.
66 WINTER 2023 GIFT SHOP® PLUS

Winter 2023

Table of Contents for the Digital Edition of Winter 2023

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