Winter 2023 - 68

RETAILER PROFILE
Finding inclusive, representative and sustainable
products for kids is a big task, and one Nurullah takes to
heart. Sourcing her unique inventory is made easier with
social media. " I follow a lot of writers, illustrators and
publishing houses that are BIPOC-owned and amplify
the voices of marginalized communities, " Nurullah said.
" We also are creating more Kido products to increase
representation of diverse and disabled kids, " she said.
" Our puzzles feature kids with physical disabilities. We
also look for toys that are inclusive in their packaging
and, if possible, offer a cultural twist. "
According to Nurullah, their most popular books are
" Chicago Baby, " " Our Skin " and " I Love Us. " Their
best-selling toys are the Kido Puzzle, 3D puzzles from
Amsterdam and Cubebots.
When asked about her plans for Kido in the future,
Nurullah hopes to open locations on the East and
West Coasts.
Nurullah offered sage advice on her social media feed
in August of 2022, and it speaks volumes about her
entrepreneurial spirit.
" Start with what you got. In 2018, we had some
clothes and a few books and that's it!! Most importantly,
we had our COMMUNITY. While we saved to collect the
items we wanted, we focused on uniting the families
who needed us. Future entrepreneurs - it doesn't have
to be perfect! Just start! "
Nurullah says she is creating more Kido products to
increase representation of diverse and disabled kids.
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Winter 2023

Table of Contents for the Digital Edition of Winter 2023

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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2024
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2024
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2023
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2022
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2021
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-summer-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/survivethriveguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2020
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidaygiftguide-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2019
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2019
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