Winter 2023 - 85

Shoppe Object
Feb. 5-7, 2023
Pier 36 NYC
www.shoppeobject.com
ROSE AND CO. CANDLEMAKERS
Rose Powell, owner. www.roseandcocandles.com
How did the Shoppe Object
BLMAI program help your
brand?
It's a big jump to go from
direct sales to wholesaling,
and there are a lot of things
to learn. And because of the
cost, you have to find the right
buyers really fast to make a
profit on exhibiting at a trade
show like Shoppe Object. The
BLMAI gave Rose + Co. a head start and a chance to have
a learning show before having an earning show.
What did exhibiting at Shoppe
Object do for your business?
We met people all over the
country and internationally
that we wouldn't
have
otherwise. We made sales to
a lot of new accounts, with
the two biggest being a major
museum and a nationwide
retailer. We were also
able to connect with other
candlemakers and brands to share advice and also
for future collaborations. Everyone at SO has been
really great.
What advice would you give to other makers trying
to get started in the gift and home industry?
We started selling a really basic candle directly to
consumers that would help us figure out who we were
and who our customer was. And when we figured that
out, we rebooted the brand in a way that made sense for
wholesale. So don't be afraid to change everything!
What was the most unexpected connection you made at
Shoppe Object?
We met someone who
makes amazing flower pots
and now we are working
on putting candles in them!
What are your plans for the
future of your business?
We want to keep growing
our brand and spreading
our message. We are about
female empowerment,
diversity, inclusion, positivity
and love. If you are, too, then ride along with us, and if
you aren't, then we'll see you in our rearview.
GIFTSHOPMAG.COM 85
http://www.shoppeobject.com http://www.roseandcocandles.com http://www.GIFTSHOPMAG.COM

Winter 2023

Table of Contents for the Digital Edition of Winter 2023

Winter 2023 - 1
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