Winter 2025 - 69

N
o matter how old you are or where you grew
up, chances are you had a favorite plush
toy as a child - and that favorite plush was
likely more than a toy; it became a cherished memory.
Beyond the physical and playful appeal, plush toys
also have an emotional appeal, providing babies and
children with comfort and companionship and -
thanks to shifts in customer preference and industry
innovation - cognitive and creative benefits that spark
learning and growth.
The plush market is growing. It's estimated that the
market size of global plush and toys will reach $10.2
billion in 2024 and grow to a whopping $19.8 billion
by the end of 2034. From plush that provide weighted
comfort and soothing scents to interactive educational
elements and environmental considerations, here's
what is trending in Baby and Plush - directly from
industry leaders.
What is your company's mission as it relates to products
for babies and kids?
Peter Friedmann, vice president of product,
DEMDACO: Few products have more connection to
emotional needs than the Baby and Kids category, and
our brand is focused on meeting the emotional needs
of consumers. We strive to be a part of people's lives
during key moments.
Imtiaz Hasan, director of marketing, Aurora World,
and its subsidiary company, ebba: At the heart of
ebba's mission for our Baby and Kids products is a
Dinosaur.
Warmies.
Sloth.
Warmies.
steadfast commitment to innovation, quality and safety.
Understanding that parents prioritize these factors
when selecting products for their children, ebba focuses
on developing offerings that are not only safe and of
high quality but also incorporate innovative features
that cater to the evolving needs of modern families.
Scott Wehrs, president, Warmies: We believe
emotional well-being is foundational to living healthier
lives. Our mission is to bring peace, comfort and
heartfelt warmth to families everywhere, and all of our
Warmies are safe for all ages.
What are your bestsellers?
Friedmann: We have success when strong storytelling
and packaging are part of the DNA of the collection or
item. You can almost understand the purpose by the
names alone. This includes The Giving Bear, The Loved
Collection, Wrapped in Prayer [and] Poetic Threads.
These have helped distinguish us in the market.
Hasan: Historically, ebba's Baby Talk and Story Pals
collections have been beloved staples in homes across
the globe, known for their ability to engage children in
interactive storytelling and imaginative play.
In the past year, our eco-ebba and Cuddlers series
has risen to prominence, capturing the hearts of
both parents and children. These plush toys are
designed not only for comfort and snuggles but also
GIFTSHOPMAG.COM 69

http://www.GIFTSHOPMAG.COM

Winter 2025

Table of Contents for the Digital Edition of Winter 2025

TOC 1
TOC 2
Contributors
From the Editor
Trend Report
Editor's Picks
Showcases
Museums & More
Wine & Dine
Retailer Profile: Emerald Forest Gifts
Beyond the Cuddle
Leading with Heart
Home for the Holidays
2025 State of the Industry
New to Market
Spotlight Awards Class of 2025
Event Calendar
Industry & Trade Show News
Ad Index
Meet the Maker: WerkShoppe
Winter 2025 - 1
Winter 2025 - 2
Winter 2025 - 3
Winter 2025 - 4
Winter 2025 - 5
Winter 2025 - TOC 1
Winter 2025 - 7
Winter 2025 - TOC 2
Winter 2025 - 9
Winter 2025 - Contributors
Winter 2025 - 11
Winter 2025 - From the Editor
Winter 2025 - 13
Winter 2025 - 14
Winter 2025 - Trend Report
Winter 2025 - 16
Winter 2025 - 17
Winter 2025 - 18
Winter 2025 - 19
Winter 2025 - 20
Winter 2025 - 21
Winter 2025 - 22
Winter 2025 - 23
Winter 2025 - 24
Winter 2025 - 25
Winter 2025 - 26
Winter 2025 - 27
Winter 2025 - 28
Winter 2025 - 29
Winter 2025 - Editor's Picks
Winter 2025 - 31
Winter 2025 - Showcases
Winter 2025 - 33
Winter 2025 - 34
Winter 2025 - 35
Winter 2025 - 36
Winter 2025 - 37
Winter 2025 - 38
Winter 2025 - 39
Winter 2025 - 40
Winter 2025 - 41
Winter 2025 - 42
Winter 2025 - Museums & More
Winter 2025 - 44
Winter 2025 - 45
Winter 2025 - 46
Winter 2025 - 47
Winter 2025 - 48
Winter 2025 - 49
Winter 2025 - 50
Winter 2025 - 51
Winter 2025 - 52
Winter 2025 - 53
Winter 2025 - 54
Winter 2025 - 55
Winter 2025 - 56
Winter 2025 - Wine & Dine
Winter 2025 - 58
Winter 2025 - 59
Winter 2025 - 60
Winter 2025 - 61
Winter 2025 - 62
Winter 2025 - 63
Winter 2025 - Retailer Profile: Emerald Forest Gifts
Winter 2025 - 65
Winter 2025 - 66
Winter 2025 - 67
Winter 2025 - Beyond the Cuddle
Winter 2025 - 69
Winter 2025 - 70
Winter 2025 - 71
Winter 2025 - 72
Winter 2025 - 73
Winter 2025 - Leading with Heart
Winter 2025 - 75
Winter 2025 - 76
Winter 2025 - 77
Winter 2025 - 78
Winter 2025 - 79
Winter 2025 - 80
Winter 2025 - 81
Winter 2025 - 82
Winter 2025 - 83
Winter 2025 - Home for the Holidays
Winter 2025 - 85
Winter 2025 - 86
Winter 2025 - 87
Winter 2025 - 88
Winter 2025 - 89
Winter 2025 - 90
Winter 2025 - 91
Winter 2025 - 2025 State of the Industry
Winter 2025 - 93
Winter 2025 - 94
Winter 2025 - 95
Winter 2025 - 96
Winter 2025 - 97
Winter 2025 - New to Market
Winter 2025 - 99
Winter 2025 - 100
Winter 2025 - 101
Winter 2025 - 102
Winter 2025 - 103
Winter 2025 - 104
Winter 2025 - Spotlight Awards Class of 2025
Winter 2025 - 106
Winter 2025 - 107
Winter 2025 - 108
Winter 2025 - 109
Winter 2025 - 110
Winter 2025 - 111
Winter 2025 - 112
Winter 2025 - 113
Winter 2025 - 114
Winter 2025 - 115
Winter 2025 - 116
Winter 2025 - 117
Winter 2025 - Event Calendar
Winter 2025 - 119
Winter 2025 - Industry & Trade Show News
Winter 2025 - 121
Winter 2025 - Ad Index
Winter 2025 - 123
Winter 2025 - Meet the Maker: WerkShoppe
Winter 2025 - 125
Winter 2025 - 126
Winter 2025 - 127
Winter 2025 - 128
Winter 2025 - 129
Winter 2025 - 130
Winter 2025 - 131
Winter 2025 - 132
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2021
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/survivethriveguide-2020
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-fall-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/demdaco-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-summer-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidaygiftguide-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2019
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