we use in all our products is gently released and also promotes rest and relaxation. What do you see for this category in the future? Friedmann: You can't compete without story or consumer need. There are too many low-cost providers who can enter on basic stuffed bears. We spend our development time investing in every single product and how it positively impacts families. We spend months crafting a quality design, the editorial and packaging to the point when we believe we've completely solved for the consumer. Hasan: Looking ahead, we anticipate that Baby and Plush will continue to emphasize sustainability and expand its range of themed collections inspired by popular media franchises. This evolution will likely include advanced interactive features that enhance educational value and play experience, meeting the modern parent's needs for products that are both entertaining and beneficial for development. Learn more about our Gift Shop® page 10. Plus contributors on Baby Talk - Noah's Ark. ebba. GIFTSHOPMAG.COM 73http://www.benebeargiving.com http://www.GIFTSHOPMAG.COM