Three diverse makers share their products and stories that enrich the industry. BY CARLY MCFADDEN Editorial Director A t the heart of the gift industry are makers with unique stories, products and voices that enrich the market. Retailers know well that the products filling their shelves collectively tell a larger story. When a store tells a story of inclusivity, it transforms them from a shopping destination into a place that fosters connection - a place where customers feel not just seen, but celebrated. Gift Shop® Apeloig Collection brings on-trend, modern Judaica products to the market. Photo courtesy of Apeloig Collection. Plus proudly presents three makers whose stories support cultural representation and help shape a more inclusive, equitable industry. From a Latin-owned, modern Judaica design studio to a luxury wellness brand with ancestral roots to a maker of heirloom-quality baby items, each brand offers elevated products that tell a meaningful narrative. 74 WINTER 2025 GIFT SHOP® PLUS