April 2021 - 32

SPECIAL ADVERTISING SECTION
A SHADY SPACE
Not just for plants
S
hade structures aren't just
for the plants anymore.
Small to medium sized
structures can be used to easily
and quickly define spaces and
attract customers to specialized
sales areas, while improving
the beauty and visual interest
of your facility. Providing an
inspiring environment has also
become a valuable tool in the
increasingly competitive green
goods segment of the garden
center business. One of the
best ways to compete with the
pricing pressures, of the big
box retailers, is to improve the
shopping experience. By making
your facility more interesting, you
will increase the perceived value
of your product and improve the
appeal of your nurseries and
garden centers.
New garden centers and
those celebrating their golden
anniversary have many of the
same challenges. Among them,
is that awkward open space
in the sun, where neither the
customer, or plant material, is
particularly happy. " it was just
a big, open space, and no one
wanted to spend much time
there, " says Jeff Gatewood of
Allisonville Nursery, in Fishers,
Indiana. " We really wanted to
draw people out there, create
a destination. " By using a few
shade structures, from Haiku
Shade, they were able to define
spaces and give it character.
" Using each unit to create a
store within a store, allowed us
to highlight specific categories of
plants and focus the customer's
attention " , says Gatewood. The
movability, of these structures,
gives the garden center the
ability to change the design
of the space and to stimulate
interest throughout the
changing seasons. The single
unit structures are so robust,
that they can be moved without
disassembly. Accessories, such
as hanging basket rings and
sign hardware, are also used
to enhance the visual interest
and function of these newly
defined spaces. If you're looking
for easy ways to improve your
facility, the designers at Haiku
Shade are ready to assist and
help you realize your vision. Visit
haikushade.com or call 317-4028400
to discuss your objectives.
HĂ…IKUSHADE
Circle 119
http://www.haikushade.com

April 2021

Table of Contents for the Digital Edition of April 2021

April 2021 - 1
April 2021 - 2
April 2021 - 3
April 2021 - 4
April 2021 - 5
April 2021 - 6
April 2021 - 7
April 2021 - 8
April 2021 - 9
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https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
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