April 2021 - 39

TECHNOLOGY
supplier for them to pick it and ship it to the Bruce Co.
" So now you actually have this ecosystem where it's not just
a distributor and retailer, but the distributor, the manufacturer
and the retailer all working together. "
Quoting Capabilities
Klopp notes that OrderEase is also connected to The Bruce
Co.'s point of sale system, Counterpoint, and their landscape
software, Navision. This allows The Bruce Co.'s IT people to pull
real-time information from the system, including pricing and
availability, into a quoting tool for a project or installation.
" So now they can be with a customer in an app that The
Bruce Co. is creating that allows them to pull real-time
information on the products that they need for an interiorscape
or other project, tie it in with their labor costs, and give a
customer a real-time quote. "
Plant Problem Solver Becomes Ecosystem
Klopp's company Marketing Garden introduced The Perfect
Plant, which he says is a plant problem solver for retailer
websites and in-store engagement. Recently acquired by Smart
Plant Home, the plant and problem solver is now part of a
much larger platform that includes a successful consumerfacing
app. Both the app and plant problem solver are part
of a large ecosystem that provides monthly care instructions
to gardening consumers, allows users to ask a U.S.-based
green industry expert questions, ties engaged consumers to
products they need and to local retailers near them, turnkey
e-commerce sales for retailers of all sizes without the need
for inventory, a new plant introduction program, subscription
revenue sharing, and scannable plants all for local independent
retailers to increase their profits.
The Bruce Co. liked it and asked Klopp to engage their
current customer base, as well as bring in additional customers
who might not be familiar with The Bruce Co.
" Because our app is consumer-facing and because we work
with consumers direct, we have the flexibility to take that
relationship and point them back to their local garden center, "
Klopp says. " The Bruce Co. loves that because a lot of people
know them, but then there's also a lot of people that don't, and
so we help with that all of them.
" So whether it's the care instructions or it's the expert
answering the question, the app will always point that
customer back to that local garden center. "
Klopp says that's especially important now, as the number of
new gardeners increased last year by an estimated 16-20 million.
" We have new gardeners, new people, black thumbs, lack of
experience, whatever it is, and so engaging with them and giving
them that peace of mind is absolutely critical, because if they
don't succeed, then it's a lot easier for them to revert back to their
and those discretionary funds goes elsewhere. They say, 'Oh well,
it didn't work, it wasn't for me,' and then they move on. "
To learn more about OrderEase, go to www.orderease.com. For
more information about The Perfect Plant and Smart Plant Home,
go to SmartPlantHome.com
Website: www.ShatleyFarms.com
Email: ShatleyFarms@Skybest.com
Phone: 877-982-9462
" The Natural Choice "
Fraser Fir
Christmas Trees
From Seed to Retail Products
MEET US AT THESE EVENTS
Circle 124
LGRMAG.COM | 39
http://www.orderease.com http://www.SmartPlantHome.com http://www.ShatleyFarms.com http://www.LGRMAG.COM

April 2021

Table of Contents for the Digital Edition of April 2021

April 2021 - 1
April 2021 - 2
April 2021 - 3
April 2021 - 4
April 2021 - 5
April 2021 - 6
April 2021 - 7
April 2021 - 8
April 2021 - 9
April 2021 - 10
April 2021 - 11
April 2021 - 12
April 2021 - 13
April 2021 - 14
April 2021 - 15
April 2021 - 16
April 2021 - 17
April 2021 - 18
April 2021 - 19
April 2021 - 20
April 2021 - 21
April 2021 - 22
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April 2021 - 24
April 2021 - 25
April 2021 - 26
April 2021 - 27
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April 2021 - 30
April 2021 - 31
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April 2021 - 33
April 2021 - 34
April 2021 - 35
April 2021 - 36
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April 2021 - 38
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April 2021 - 40
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