April 2021 - 44

ECO-FRIENDLY
* Growing interest in food
gardening, as participants in this
type of gardening are more likely
to purchase organic fertilizers.
* An increasing share of millennials
participating in gardening, as
they are more likely than other
demographics to use organic
products.
* Increased availability and
education about organic products,
both in retail channels and via
professional service firms.
* Rising public awareness of the
potential effect of agricultural
chemicals on user health and the
broader environment.
" Since the pandemic started, people
are home more and planting gardens.
It makes everyone feel better when
they play in the soil, and see things
grow, " says Ann Molloy, sales director,
Neptune's Harvest.
" When growing your own,
Circle 127
why wouldn't you want to grow
organically? Garden centers should
take advantage of this huge demand
for organic fertilizers, " she says.
" Products like Neptune's Harvest not
only increase yield, but they increase
the quality of the plants, making the
garden center look really good, when
their plants thrive.
" They also grow very nutrient
dense food, which everyone wants.
'Regenerative' agriculture is the
buzzword these days. Take advantage
of it, look good and feel good! "
According to the Freedonia study,
the best growth opportunities are
expected for products targeted to
specific applications - e.g., vegetable
cultivation - or that emphasize
convenience.
In addition, organics also represent
a key growth area. Though expected to
remain a relatively small portion of the
fertilizer market, organics are expected
to increase penetration as the selection
of products continues to grow.
The Freedonia Group, a division of
MarketResearch.com, is a leading
international industrial research
company publishing more than 100
studies annually. Studies can be
purchased at www.freedoniagroup.
com and are also available on www.
marketresearch.com and www.
profound.com.
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44 | LAWN & GARDEN RETAILER | APRIL 2021
http://www.MarketResearch.com http://www.freedoniagroup http://www.marketresearch.com http://www.profound.com

April 2021

Table of Contents for the Digital Edition of April 2021

April 2021 - 1
April 2021 - 2
April 2021 - 3
April 2021 - 4
April 2021 - 5
April 2021 - 6
April 2021 - 7
April 2021 - 8
April 2021 - 9
April 2021 - 10
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