August 2020 - 10

BIRDING
Expand Your Birding
Offerings to
Help Your Sales
Take Flight
Cold Creek Nurseries turned to former wildlife biologist and birding expert Ron Brenneman
to help increase the birding offerings in their retail location.
By Joe Tacosik
E
ven without economic disruptions such as the
COVID-19 pandemic, independent garden centers
and nurseries are always looking to expand not only
their product offerings, but the in-store experiences for
their customers as well. While many may already offer
bird feeders and bird feed of various types, expanding your
birding offerings can have a real impact on sales - and help
generate new interest in your garden center.
After taking a look at their current inventory of birding
products in 2018, Cold Creek Nurseries, located in Aiken,
South Carolina, was looking to expand the birding offerings
in their retail location. That's when they started working with
former wildlife biologist and birding expert Ron Brenneman.
10 | LAWN & GARDEN RETAILER | AUGUST 2020
Birds & Butterflies
Brenneman, who worked for 25 years as a wildlife biologist,
has always had an interest in birds - co-founding the South
Carolina Bluebird Society and authoring (or co-authoring)
more than 60 technical publications and articles.
When he retired from the field in 1997, he decided to open
his own birding store, Birds & Butterflies, in downtown
Aiken, offering a wide selection of birding products -
from deluxe feeders to quality seed and more. But in 2018,
Brenneman and his wife, Dori, decided it was time to retire
and move on, opening the door for him to work with Cold
Creek Nurseries.
" When I decided to close my business and retire, we

August 2020

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