August 2020 - 15

MINIATURE GARDENING
creative and personal level cultivates loyalty - which
means repeat business!
Defining Miniature Gardening
Miniature gardening is defined as any type of indoor
or small-scale plant growing. Whether it is in the form
of a terrarium, a fairy garden, collection of houseplants,
or a window ledge herb garden, these biophilic live plant
additions are greening up small living spaces everywhere
for both decoration and function.
Due to consumers having easy access to so many different
T
he boom in urban and suburban living has indoor
plant parenthood on the rise. According to Equiflor,
millennials are now the largest generation and make
up one-third of all gardening households. Due to factors
such as limited space, rental housing, and lack of outdoor
real estate, miniature and indoor gardening is the leading
trend in plant purchases by this group.
Retailers can turn this trend into incremental sales
opportunities by providing containers, decorations,
plants, tools and supplies for this large group of buyers to
customize their own miniature gardens. Providing a space
for experiential retail that engages customers on a more
types of plant material in a wide variety of retail outlets,
plant collecting has become addicting. In addition, the
grow-your-own-food movement has literally pushed balcony
vegetable and herb growing to new heights. Considering all
of these trends, miniature gardening is a craze that retailers
will be able to depend on for years to come!
Miniature Garden and Terrarium Inspiration
Whether in the form of a tabletop terrarium or balcony
container garden of vegetable plants, these little vignettes
are taking over urban dwellings. Where do these ideas
come from? In a world of online inspiration, most
motivation for plant projects are driven by Instagram,
Pinterest and other social media platforms.
However, today's plant buyers desire more than just a
product purchase. The modern plant enthusiast is looking
MAKE YOUR MARKETING MATTER
Did you know that over 55% of social media users look up
a local business before purchasing a product or service? Or that over 90% of all
online experiences begin with a simple Google search?
Without a properly planned and executed digital marketing plan, you could be
missing out on important interaction with current and future customers.
SmartSolutions and Lawn & Garden Retailer can help.
GET A FREE CONSULTATION TODAY!
KIM BAKER
Director of Marketing Services
616.520.2135 | kbaker@smartsolutions.media
www.smartsolutions.media
Circle 105
LGRMAG.COM | 15

http://www.smartsolutions.media http://www.LGRMAG.COM

August 2020

Table of Contents for the Digital Edition of August 2020

August 2020 - 1
August 2020 - 2
August 2020 - 3
August 2020 - 4
August 2020 - 5
August 2020 - 6
August 2020 - 7
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https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2021
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https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
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