August 2020 - 16

MINIATURE GARDENING
for a shopping experience that produces a craft - large or
small - that is photography worthy. It is important for those
investing in these little worlds to be able to put their personal
touch on all of their projects.
Customizable elements can be a great way to capture the
attention of the millennial plant buyer and are easy additions to
any retailer's inventory. To keep up with the demands of plant
buyers, it's important to engage in the world of social media
inspiration. By investing some time in following online plant
influencers, retailers can stay one step ahead of consumers in
procurement and the overall plant experience.
The Botanical Bar Experience
By setting up a space for consumers to have a creative
retail experience, retailers will be able to better connect
and engage with their customers and educate them on all
of the product offerings. This dedicated space encourages
customers to create their own miniature plant project in
the form of a terrarium, container garden or small plant
collection. By pricing materials such as potting media,
containers, plants and decorations à la carte, retailers
can make a generous margin by curating a one-of-a-kind
experience for their customers.
Participants find value in this à-la-carte method as there
is little waste in their creative process and they have access
to decorative materials in small amounts rather than
purchasing larger bags of each item. Other keys to making
this experience a success are having a variety of containers to
choose from, appropriately sized plant pairings and materials
to customize the finished look of any plant project, such as
colorful and decorative mosses.
If the thought of sourcing, styling, marketing and hosting
such an experience sounds a bit too overwhelming, consider
the Syndicate Home and Garden Botanical Bar kit that comes
with all of the hard goods needed to set up the experiential
workspace. All that's left to do is add the plants.
The best part of the kit is that all of the little details are
provided for you, down to marketing materials, signage and
training videos. By dedicating a small space and some time
to set up, retailers can capitalize on the miniature gardening
Circle 106
16 | LAWN & GARDEN RETAILER | AUGUST 2020

August 2020

Table of Contents for the Digital Edition of August 2020

August 2020 - 1
August 2020 - 2
August 2020 - 3
August 2020 - 4
August 2020 - 5
August 2020 - 6
August 2020 - 7
August 2020 - 8
August 2020 - 9
August 2020 - 10
August 2020 - 11
August 2020 - 12
August 2020 - 13
August 2020 - 14
August 2020 - 15
August 2020 - 16
August 2020 - 17
August 2020 - 18
August 2020 - 19
August 2020 - 20
August 2020 - 21
August 2020 - 22
August 2020 - 23
August 2020 - 24
August 2020 - 25
August 2020 - 26
August 2020 - 27
August 2020 - 28
August 2020 - 29
August 2020 - 30
August 2020 - 31
August 2020 - 32
August 2020 - 33
August 2020 - 34
August 2020 - 35
August 2020 - 36
August 2020 - 37
August 2020 - 38
August 2020 - 39
August 2020 - 40
August 2020 - 41
August 2020 - 42
August 2020 - 43
August 2020 - 44
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/thrive-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-july-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2019
https://www.nxtbookmedia.com