August 2020 - 22
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There are customers wanting MUCH more than yet another
petunia combo, and I find it fascinating how little exposure
many garden centers give to allowing a wide variety of plants
to star in combination containers. What's the worst that
can happen? It gets taken apart and re-potted again later?
By taking some small incremental risks and using out of the
ordinary plants in your combinations, you will not only be
able to ask for higher prices on even the smallest combos,
but if it doesn't sell, you may still make numerous sales on all
of the ingredients!
Make it a Team Effort
At this point, you also have to ask yourself if everyone from
the manager, buyer, salesperson, cashier and everyone in
between, including the person loading up cars, is trained to
ask if anything from the above list is missing before they leave
the parking lot. I know garden centers whose cashiers are
masterful at this to say the least, but it can extend so much
further in its reach if you truly think about it.
By thinking globally about how the buyer, merchandiser,
a RE-INVENTED show,
BETTER THAN ever.
Visit www.Arett.com for our
Virtual Open House 2020
(800) 257-8220
9285 Commerce Highway
Pennsauken, NJ 08110
Circle 110
22 | LAWN & GARDEN RETAILER | AUGUST 2020
grower and everyone in between interacts with the container
design customer, you have just increased your opportunity to
sell more container designs by a fair amount as opposed to just
putting a few pretty pots out, crossing your fingers that they
are priced right and hoping they sell.
Chew on this for next spring; better yet go forth and be timid
no more this fall!
Christina Salwitz, the Personal Garden Coach, is a container
designer, public speaker, horticultural guidance counselor, service
provider for The Garden Center Group and photojournalist
based in Renton, Washington. She can be reached at
personalgardencoach@comcast.net.
http://www.Arett.com
August 2020
Table of Contents for the Digital Edition of August 2020
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https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
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