August 2020 - 24

EMERGING MARKETS
T
he federal legalization of
industrial hemp by the 2018
Farm Bill opened opportunities
for more than just farmers. Hemp
production and the sale of its
byproducts, like cannabidiol (CBD)
extracted from hemp flower, has
shown to be an added avenue for
garden center revenue.
Lawn & Garden Retailer recently
spoke with Pahl's Market & Garden
Center and Arbuckle Outdoors, two
independent garden centers that
began retailing CBD products after
each owner had their own positive
experience with CBD.
Pahl's Market &
Garden Center
Apple Valley, Minnesota
For Jack Pahl, a sixth-generation
farmer, offering CBD products seemed
like a win-win situation - adding
another income source while providing
customers with products that could
boost their quality of life. The operation
features a farm, market, garden center
and landscape department.
" We've always wanted to make an
impact on what people consume, "
Pahl says. " We always try to have the
highest-quality products. It's important
to provide for people and we thought
hemp was another way to do it as well. "
At Pahl's Market & Garden Center,
GARDEN
CENTERS
EXPAND
TO CBD
While not free of challenges,
CBD-related products can be
a strong revenue stream for
independent garden centers.
By Ana Olvera
Photos: Pahl's Market & Garden Center.
24 | LAWN & GARDEN RETAILER | AUGUST 2020
customers can find products from
Minneapolis-based BLNCD - tinctures,
oils, salves and essential oil roll-ons -
as well as products from the garden
center's own label, Northern Naturals,
created in 2019. The products are
displayed in a 10-by-10-foot area called
the CBD Corner, a display area nestled
under a pergola with brochures and
a video detailing the process from
growing to extracting to bottling. The
CBD products are kept in a locked
case, requiring customers to go to
the service desk and ask an associate
for assistance. Pahl says this required
interaction with staff allows for
education opportunities.
" A lot of people are skeptical of this
product - some think it's snake oil,
some people think it's weed, " he says.
" The biggest challenge is just educating
the consumer and knowing what this
product can do for them. "
Despite the learning curve for
customers, Pahl says the store found

August 2020

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