August 2020 - 6

EDITOR'S LETTER
A Little Bit of
Everything
We're in the midst of a heat wave here in western
Pennsylvania with no drop - of the temperature type or
the rain type - in sight. While I'd rather come visit you all
in the garden center, it's been kinda nice just staying in the
air conditioning.
So tell me, how has your year been so far? What did you do
differently (COVID-19-wise and from a business standpoint)?
Drop me a line at tmcpherson@greatamericanpublish.com to
tell me what you've been doing!
Rising Industry Stars
Each year, Lawn & Garden Retailer's sister publication
GPN Magazine recognizes 40 individuals under the age of
40 who are really making a difference in the horticultural
industry. There is always a good representation on the retail
side of the industry, including the six men and women we're
highlighting in this issue. Flip to page 28 to read about
these trailblazers.
We're shining the spotlight on another 40 Under 40
alumnus (Class of 2019) and hort industry leader this month:
Tiger Palafox, vice president of Mission Hills Nursery in
San Diego, California, a host on the Garden America radio
program. Spend " 5 Minutes With " him on page 42.
Be sure to visit gpnmag.com/40-under-40-awards to find
out about the Class of 2020 as well!
Growing IGC Profits
This issue highlights three very different ways to grow
your garden center profits. On page 10, learn about how
Cold Creek Nurseries turned to former wildlife biologist and
birding expert Ron Brenneman to help increase the birding
offerings in their retail location.
In " Mini Gardens = Big Profits " on page 14, find out how
retailers can turn the leading trend in plant purchases into
incremental sales opportunities.
And on page 24, discover how CBD-related products can be
a strong revenue stream for independent garden centers with
two examples of IGCs that have taken this route.
Raising New Ideas
Even though it's only early July as I write this, we're in
the planning stages for 2021 editorial content - what
topics would you like to see more of in the magazine?
Is there something we haven't covered that you want
to know more about? Send a note to me tmcpherson@
greatamericanpublish.com and let me know!
@LGRmag
Teresa McPherson, MANAGING EDITOR
616.520.2163 | tmcpherson@greatamericanpublish.com
6 | LAWN & GARDEN RETAILER | AUGUST 2020
@lgrmag
EDITORIAL DIRECTOR
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Tim Hodson, 616.520.2161
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Teresa McPherson, 616.520.2163
tmcpherson@greatamericanpublish.com
Jasmina Dolce, 616.520.2162
jdolce@greatamericanpublish.com
Allison McKenzie, 616.520.2145
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Samantha Orsi, 616.520.2148
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Kristina Howell, 616.520.2168
khowell@greatamericanpublish.com
Bob Bellew, 616.520.2164
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Tiffany O'Kelley, 616.520.2172
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Kim Sammartino, 616.520.2173
ksammartino@greatamericanpublish.com
Kim Meyers, 616.520.2137
kmeyers@greatamericanpublish.com
Melissa Gray, 616. 520. 2153
mgray@greatamericanpublish.com
Becky Stovall, 616.520.2138
bstovall@greatamericanpublish.com
Jess Schmidt, 616. 520. 2141
jschmidt@greatamericanpublish.com
Deb Carnes, 616.520.2169
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Kimberly Baker, 616. 520. 2135
kbaker@greatamericanpublish.com
Matt McCallum, 616.520.2133
mmccallum@greatamericanpublish.com
EDITORIAL ADVISORY BOARD
Bob Wasson
Crystal Cady
Kate Terrell
John Karsseboom
Pamela Baker
Lisa LeFevre
Stan Pohmer
Christina Salwitz
Wasson Nursery
Sunflower Acres Farm & Garden
Wallace's Garden Center
The Garden Corner
Baker's Acres Greenhouse
Distinctive Gardens
Pohmer Consulting Group
The Personal Garden Coach
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Retailer do not necessarily reflect those of the editors and publisher. Appearance in Lawn &
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August 2020

Table of Contents for the Digital Edition of August 2020