August 2020 - 9

HEADLINES/CALENDAR
and helps our
grower, retailer
and landscaper
partners be more
successful is staying
on top of consumer
gardening trends.
And what we've
seen over the past
few years is the
need for more
guidance and instruction, " said Andy Huntington, national
sales manager.
Designed specifically to help retailers grow their business,
PVG's new Smallscapes Gardens Program provides consumers
with what they need to succeed. It identifies a square footage
footprint for a garden that makes sense for a budget of
between $125 and $250. And it provides a simple landscape
design for gardeners to follow, which can be scaled up or
down to fit whatever size area is available or whatever
application is appropriate.
The Smallscapes Gardens Program further simplifies the
process by identifying a group of Proven Winners varieties
and quantities that have been tried and tested to grow
well together. When planted in repetition, these flowering
beauties provide eye-catching color blocks and color contrasts,
delivering Proven Winners performance all Summer long.
The program also considers height by using plants that best
accent each other vertically through a simple designation of
front, middle, and back plantings.
To support retailer efforts, Pleasant View has created free
and customizable marketing tools for them to use in selling
the new Smallscapes Gardens Program to their customer
base. These include a simple, yet customizable website, where
retailer logos and contact information can be added, while
online traffic can be directed to a retailer's unique Smallscapes
URL. Once at the site, consumers can then quickly peruse the
different Smallscapes gardens, select the ones they want, place
their order, and visit their participating retailer for payment
and pickup.
To learn more or participate in the program, visit www.
smallscapesgardens.com, or call your rep at 603.435.8361.
Terra Nova Nurseries Debuts New
Coleus Video
Terra Nova Nurseries has released a new coleus video as
part of its " Terra Nova Varieties View " series for summer 2020.
The new video features a new collection of coleus varieties
named the Nova Collection and several new variety additions
to popular collections. The video is hosted by Chuck Pavlich,
director of new product development for Terra Nova.
Pavlich introduces the new Nova coleus collection in the video
along with the collection's three introductory varieties: 'Mad
Medusa', 'Red Flare' and 'Rol-Poly'.
Nova varieties have a compact, upright and mounding
habit, making them excellent for combination pots, mixed
containers, hanging baskets, summer borders and mass
plantings. They are hardy to Zones 10 through 11, and their
exposure is well suited for partial to full shade. They do not
require pinching or PGRs.
Also showcased in the video are four new variety additions to
the company's popular and long-standing Terra Nova coleus
collection, which as more than 20 pre-existing varieties. The
four new varieties shown in the video are 'Harvest Time',
'Monkey Puzzle', 'Parakeet' and 'Pumpkin Spiced'.
The video can be viewed on Terra Nova's
YouTube channel at https://www.youtube.com/
watch?v=foCMZA7ZJ6Q&feature=youtu.be. For more
information about Terra Nova Nurseries, visit www.
terranovanurseries.com.
Suntory Releases Retail Media Kit
Suntory has created
a fun and simple
media kit to help
independent garden
centers promote Sun
Parasol mandevillas.
Retailers can print
out the social media
posts/digital graphics
and five high-res pdfs
to be used as posters/
signage. Choose the
styles you like for the
plants you have.
Visit https://app.box.com/s/6oig7ac06vqublsuv1rdzsj2ssrr2891
to download the free retail media kit.
CALENDAR
July 27-Aug. 7
Michigan Garden Plant Tour
Various sites in Michigan
www.canr.msu.edu/planttour/index
Aug. 24-26
Emery Jensen Fall Show (Virtual)
www.emeryjensendistribution.com
Sept. 14-18
Arett Sales Open House (Virtual)
www.arettopenhouse.com
Sept. 15-17
International Floriculture Expo
Miami Beach, Florida
www.floriexpo.com
Sept. 21-25
BFG Supply Retail & Grower Event (Virtual)
www.bfgsupply.com/events
LGRMAG.COM | 9
https://www.youtube.com/ http://www.terranovanurseries.com https://app.box.com/s/6oig7ac06vqublsuv1rdzsj2ssrr2891 http://www.canr.msu.edu/planttour/index http://www.smallscapesgardens.com http://www.emeryjensendistribution.com http://www.arettopenhouse.com http://www.floriexpo.com http://www.bfgsupply.com/events http://www.LGRMAG.COM
August 2020

Table of Contents for the Digital Edition of August 2020
