August 2023 - 15

INNOVATOR OF THE YEAR
Abernethy & Spencer
Greenhouse &
Garden Center
Purcellville, Virginia
abernethyspencer.com
Year founded:
Abernethy & Spencer Greenhouse & Garden Center
was established in 1925-26. David Lohmann has been
the owner for the last 26 years.
Tell us about your garden center.
As one of the mid-Atlantic's oldest greenhouses, we pride
ourselves on our history and our selection. Featuring over
5 acres of trees, shrubs and plants, if it grows in Western
Loudoun County, we likely have it. Our selection continues
with a fully stocked garden shop with everything from
tools and soils to pots and gifts. We are an old-school
greenhouse and are very community oriented. If you
visit us in person or on social media, you will see the real
stars of our show - our five English Labs who roam the
greenhouse, greet our customers and require a head pat
before making a purchase. We also have nine tropical birds
that we have rescued that love to entertain our customers.
Speaking of social media, we lure our customers in with
" in your face " pictures of our offerings complemented with
witty captions.
What is your garden center known for?
We are known for being an organic greenhouse that
specializes in only selling and growing USDA Zoneappropriate
flowers, shrubs and trees. We are also known for
the rare and exotic plants that we carry. Currently, we have
over 900 varieties of perennials, over 100 varieties of trees,
200 varieties of shrubs and countless annuals.
While there are other options in our area - both national
and local brands - we consider ourselves experts in what we
" We are always looking for a balance
between being a true garden center
and plant-centric retailer and all
the other parts that make us such a
unique place to visit. "
grow and sell. Because we grow our items in-house, we know
it will survive in our area, compared to some greenhouses
that ship their products into the area, which often leads to
disappointed customers.
How do you help your customers succeed?
We may grow the plants, but it's really the community
that gets to enjoy them long term. For example, when
a tree is planted in a customer's yard, they watch that
tree grow, they share it with their family and friends - it
becomes almost like an extended family heirloom. Our
staff is well-versed in helping a customer find a plant or
tree that works specifically for their individual home, not
just selling them something to fill in an empty space.
How do you set your store apart from the
big boxes?
Our knowledge and our people. People can purchase
things at a big-box store any day of the week, but they are
lacking the educational component, which often leads to a
disappointed customer. When you come here, we are happy
to talk to our customers because ultimately a customer
who is successful in their gardening endeavors will become
a lifetime customer.
Photo courtesy of Abernethy &
Spencer Greenhouse & Garden Center.
LGRMAG.COM | 15
| 15
http://www.abernethyspencer.com http://www.LGRMAG.COM

August 2023

Table of Contents for the Digital Edition of August 2023

Editors' Letter
Table of Contents
Headlines
Calendar
Editors' Picks
Innovator of the Year: Meet the Lawn & Garden Retailer Innovators of the Year!
Special Advertising Section
Technology: Open-to-Buy Inventory Management Key for Retailers
Green Goods: Trial-Proven Produce
Product Focus: Garden Pharmacy
Marketplace
Ad Index
5 Minutes With ...: Ken Lain
August 2023 - 1
August 2023 - 2
August 2023 - 3
August 2023 - Editors' Letter
August 2023 - 5
August 2023 - Table of Contents
August 2023 - 7
August 2023 - Headlines
August 2023 - 9
August 2023 - 10
August 2023 - Calendar
August 2023 - Editors' Picks
August 2023 - 13
August 2023 - Innovator of the Year: Meet the Lawn & Garden Retailer Innovators of the Year!
August 2023 - 15
August 2023 - 16
August 2023 - 17
August 2023 - 18
August 2023 - 19
August 2023 - 20
August 2023 - 21
August 2023 - 22
August 2023 - 23
August 2023 - 24
August 2023 - 25
August 2023 - 26
August 2023 - 27
August 2023 - 28
August 2023 - 29
August 2023 - Special Advertising Section
August 2023 - 31
August 2023 - Technology: Open-to-Buy Inventory Management Key for Retailers
August 2023 - 33
August 2023 - Green Goods: Trial-Proven Produce
August 2023 - 35
August 2023 - 36
August 2023 - 37
August 2023 - 38
August 2023 - 39
August 2023 - 40
August 2023 - 41
August 2023 - Product Focus: Garden Pharmacy
August 2023 - 43
August 2023 - Marketplace
August 2023 - 45
August 2023 - 46
August 2023 - 47
August 2023 - Ad Index
August 2023 - 49
August 2023 - 5 Minutes With ...: Ken Lain
August 2023 - 51
August 2023 - 52
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https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2020
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https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2019
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