August 2024 - 51

MARKETING
Hand-crafted Elements for the
Home &
not going to be perfect and that you are going to make
mistakes sometimes. Just go with the flow because that's
what people want to see. "
Both active selling and passive selling can work equally
well when it comes to live selling. Weaver gave the
example of holding up a shirt and telling people how it
fits as active selling, while showing all the tools needed
before planting a specific plant as more passive or
educational selling.
The interactive nature of live video allows retailers to
showcase a wide variety of products, from clothes to
unique gift items to large home décor pieces in a dynamic
and engaging manner. The ability to set shipping prices or
encourage in-store pickup also provides flexibility.
Be Efficient
CommentSold has streamlined the live selling process
by offering integrated inventory management, fulfillment
services and multiplatform broadcasting capabilities.
" The cool thing about CommentSold is you can go live
on your website, the mobile app that we develop for you,
Facebook, Instagram and TikTok all at the same time, "
Weaver said. " It doesn't matter where your customers
hang out, you can hit them all at the same time. "
This type of service also sends real-time invoices,
helping eliminate much of the time retailers spend after a
live video and minimizing buyer's remorse.
" We all know that FOMO [fear of missing out] is a huge
part of shopping, especially retail shopping, so by the
time that you've gotten that invoice out four hours later ...
they might not see it till the next morning, " Weaver said.
" Then they're like 'I don't want that anymore,' and you're
going to lose that sale. "
Getting customers to buy when they're ready is key, and
with Generation Z and millennial shoppers driving video
commerce, they're going to be ready to buy for a long
time to come.
Abby McGarry is the former editorial director of Lawn &
Garden Retailer.
Garden
Photos courtesy
of CommentSold.
www.achla.com
LGRMAG.COM | 51

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August 2024

Table of Contents for the Digital Edition of August 2024

Editor's Letter
Contents
AmericanHort
Headlines/Calendar
The Garden Center Show Attendee Guide
GCS: Schedule at a Glance
GCS: Educational Sessions Schedule
GCS: Meet Our Speakers
GCS: Show Floor Map
GCS: 2024 Exhibitor Listings
Innovator of the Year: Innovating the Future
Technology: Embracing Change
Showcase: Garden Accents & Décor
Management: Turning a Lifelong Education Into a Business
Showcase: Miniature/Indoor Gardening
Event Central: Goat Yoga
Showcase: Garden Pharmacy
Marketing: Mastering Live Selling
Holiday: A Winter Wonderland
Pohmer On ... : Who Packed Your Parachute?
Marketplace
Ad Index
5 Minutes with ...: Melinda Koetsiers
August 2024 - 1
August 2024 - 2
August 2024 - 3
August 2024 - Editor's Letter
August 2024 - 5
August 2024 - Contents
August 2024 - 7
August 2024 - AmericanHort
August 2024 - 9
August 2024 - Headlines/Calendar
August 2024 - 11
August 2024 - 12
August 2024 - The Garden Center Show Attendee Guide
August 2024 - GCS: Schedule at a Glance
August 2024 - 15
August 2024 - GCS: Educational Sessions Schedule
August 2024 - 17
August 2024 - 18
August 2024 - 19
August 2024 - GCS: Meet Our Speakers
August 2024 - 21
August 2024 - GCS: Show Floor Map
August 2024 - 23
August 2024 - GCS: 2024 Exhibitor Listings
August 2024 - 25
August 2024 - 26
August 2024 - 27
August 2024 - Innovator of the Year: Innovating the Future
August 2024 - 29
August 2024 - 30
August 2024 - 31
August 2024 - 32
August 2024 - 33
August 2024 - 34
August 2024 - A1
August 2024 - A2
August 2024 - A3
August 2024 - A4
August 2024 - 35
August 2024 - 36
August 2024 - 37
August 2024 - Technology: Embracing Change
August 2024 - 39
August 2024 - 40
August 2024 - 41
August 2024 - Showcase: Garden Accents & Décor
August 2024 - 43
August 2024 - Management: Turning a Lifelong Education Into a Business
August 2024 - 45
August 2024 - Showcase: Miniature/Indoor Gardening
August 2024 - Event Central: Goat Yoga
August 2024 - Showcase: Garden Pharmacy
August 2024 - 49
August 2024 - Marketing: Mastering Live Selling
August 2024 - 51
August 2024 - Holiday: A Winter Wonderland
August 2024 - 53
August 2024 - 54
August 2024 - 55
August 2024 - Pohmer On ... : Who Packed Your Parachute?
August 2024 - 57
August 2024 - 58
August 2024 - 59
August 2024 - Marketplace
August 2024 - 61
August 2024 - 62
August 2024 - 63
August 2024 - 64
August 2024 - Ad Index
August 2024 - 5 Minutes with ...: Melinda Koetsiers
August 2024 - 67
August 2024 - 68
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