February 2020 - 16

GREEN GOODS
actively wish they could grow indoors. While some of
this may be hyperbole, it does offer a suggestion that
consumers want bigger plants indoors.
How can garden centers cater to this? Get your hands on
and supply unique larger items. While monsteras are hot
(and you do need them in stock), it might be wise to carry
other things that consumers can't find elsewhere, but that
occupy that same amount of space. Even finding ways to
enable your customers to grow tropical trees year-round in
their homes could become profitable.
Variegation
While variegated monsteras may not fit into your
production plans, that doesn't mean consumers will
stop asking for them. It's not just monsteras, either.
Variegation is hot in all kinds of houseplants.
When looking at Pothos, the two top varieties on
GrowIt! for most of the country are 'Hawaiian' and 'Marble
Queen'. Both varieties offer distinct variegated foliage of
green and yellow or green and white. The key here isn't
simply that consumers are more interested in variegated
varieties, but that they value them more as well. It's a
2-for-1 color, and due to lack of supply of certain plants
that fit this description, they're perceived as rare. This
interest bleeds over from plant to plant, and consumers
are willing to go to greater lengths and spend more money
for plants that have more color in their foliage. We've even
seen growth in hypoestes as a houseplant, due in large
part to its multicolored foliage.
Green is the No. 1 color noted for houseplants, which
comes as no surprise. But it's also clear that consumers
are interested in an array of shades, and the more green
tones they can get on an individual plant, the better.
Notably, this interest in subtle color variation shows up
in the lack of flowering houseplants that we see. While
orchids have increased in popularity in the last year, they
are not at the level of other foliage houseplants.
Stocking plants that offer consumers more selection in
the range of green that they can place in their homes is
key. From the dark forest colors to the bright lime green
colors, it's important to have it all, and having options and
unique color patterns on a plant creates a one-of-a-kind
feeling for that end consumer.
Where They Shop
Gone are the days when consumers would simply buy
what we put in front of them. If we continue to provide
an unchanging offering, they will find other ways to
satisfy their needs. When we looked at where consumers
were shopping for plants, a couple things stuck out.
Though percentages were small, more than a handful of
consumers stated that the best option for them to buy
plants was online. They feel that the selection is larger,
and that the prices aren't much different than what they'd
see in stores.
While the " local nursery/garden center " category drew
the most responses, box stores as a whole owned the
greatest percentage of the houseplant buying space, and
many consumers voiced that the two were similar options
for buying houseplants.
16 | LAWN & GARDEN RETAILER | FEBRUARY 2020
Not only are consumers are more interested in variegated
varieties, but they value them more as well.
Stocking plants that offer consumers more selection in the range
of green that they can place in their homes is key.
Consumers are interested in an array of shades, and the more
green tones they can get on an individual plant, the better.

February 2020

Table of Contents for the Digital Edition of February 2020

February 2020 - 1
February 2020 - 2
February 2020 - 3
February 2020 - 4
February 2020 - 5
February 2020 - 6
February 2020 - 7
February 2020 - 8
February 2020 - 9
February 2020 - 10
February 2020 - 11
February 2020 - 12
February 2020 - 13
February 2020 - 14
February 2020 - 15
February 2020 - 16
February 2020 - 17
February 2020 - 18
February 2020 - 19
February 2020 - 20
February 2020 - 21
February 2020 - 22
February 2020 - 23
February 2020 - 24
February 2020 - 25
February 2020 - 26
February 2020 - 27
February 2020 - 28
February 2020 - 29
February 2020 - 30
February 2020 - 31
February 2020 - 32
February 2020 - 33
February 2020 - 34
February 2020 - 35
February 2020 - 36
February 2020 - 37
February 2020 - 38
February 2020 - 39
February 2020 - 40
February 2020 - 41
February 2020 - 42
February 2020 - 43
February 2020 - 44
February 2020 - 45
February 2020 - 46
February 2020 - 47
February 2020 - 48
February 2020 - 49
February 2020 - 50
February 2020 - 51
February 2020 - 52
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https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/thrive-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-july-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2019
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