February 2020 - 30

MARKETING
ENGAGEMENT
It's All About
Consider these fun and innovative ideas for your
garden center promotions in 2020.
By Jessica DeGraaf
O
ne of the perks of my job is that I get to travel to see
dynamic garden centers throughout North America.
I'm on planes - a lot. As much as I'd love to regale
you with some great stories of life on the road or people's
poor etiquette on planes, I'll spare you the details.
I wear Proven Winners gear when traveling and
it's always fun to see reactions from fellow travelers.
Sometimes it affords me an almost celebrity-like status;
translation: I spend an inordinate amount of time looking
through other people's camera photo rolls featuring their
prized hanging baskets, containers and - if I'm lucky -
the family dog!
Other times, people ask me what in the world is Proven
Winners. After I've reassured them that I'm not selling a
five-step self-help program, most are very interested in
learning more about plants and, more importantly, about
the garden centers that carry them.
The questions I've gotten from consumers all over the
country this past year have made me think about the typical
garden center customer. Who exactly are these people?
What motivates them to grow plants? What would make
them shop more often at their local garden centers?
As you might imagine, I see loads of exciting examples
of independent retailers having success with innovative
new programs in my travels. I'd like to share three ideas
with you here that could be implemented in a way that
works for your business in 2020.
Be Part of the Pollinator Movement
Most of the people I speak with on planes don't define
themselves as " gardeners. " When asked what a better
word would be to describe their love of gardening, they
30 | LAWN & GARDEN RETAILER | FEBRUARY 2020
talk about being " environmental stewards " or simply
" environmentalists. " They care about our planet and are
looking for ways to give back.
Our conversation almost always moves on to plants and,
more specifically, to plants that attract pollinators. As
people learn more about the critical role pollinators play
in our ecosystem, adults and children alike are looking for
creative ways to support them.
Engaging and educational pollinator displays at garden
centers are an excellent way to attract the attention of people
interested in supporting the movement. They make it easy for
those educated about pollinators to find the plants they are
looking for while providing a place to start for those wanting
to learn. Signs like the one below from White Oak Gardens in
Cincinnati, Ohio, are a great place to start. There is significant
palate of plants that can be featured in these displays from
spring all the way through frost.
Knowing that
supporting pollinators
is a key concern of their
customers, the team
at Molbak's Garden +
Home in Woodinville,
Washington, created
captivating displays
and featured the Proven
Pollinators program this
past year. Plants selected
we are
POLLINATOR
PLANTS
Signs like this one from
White Oak Gardens make it
easy for customers to find
pollinator-friendly plants.
Pollinator numbers are falling due to loss of habitat
and other pressures. Your yard can provide valuable habitat
to help support healthy populations of pollinators.

February 2020

Table of Contents for the Digital Edition of February 2020

February 2020 - 1
February 2020 - 2
February 2020 - 3
February 2020 - 4
February 2020 - 5
February 2020 - 6
February 2020 - 7
February 2020 - 8
February 2020 - 9
February 2020 - 10
February 2020 - 11
February 2020 - 12
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February 2020 - 30
February 2020 - 31
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February 2020 - 38
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February 2020 - 52
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https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
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