February 2020 - 31

MARKETING
for the display were chosen based upon their ability to provide
a pollen or nectar source
for pollinators from spring through fall.
Molbak's merchandised a key focal point in their
store featuring plants and props that fully integrated
the pollinator theme. In addition, they participated in a
pilot program for Proven Pollinators. Their display was
fully branded and merchandised to educate and engage
consumers. Findings from the study showed that plants
displayed in the Proven Pollinators display outsold the
same plants merchandised in a separate area 2:1.
Do You Have a Passport Program?
While this might make you think of sand and warm
breezes, sadly, I'm not talking about your next vacation.
I've spoken with a number of garden center owners this
past year who have lamented that their educational
sessions or events are stagnating. If you are looking for
ways to breathe new life into your education programs,
too, you might consider a program that K&W Greenery of
Janesville, Wisconsin, has implemented.
This successful
Molbak's merchandised a key focal point in their store featuring
plants and props that fully integrated the pollinator theme.
full-service IGC
crafted a stellar
education program
their customers love.
Each spring, they
offer a seven-week
educational program
that includes a wide
range of topics
like new varieties,
amending your
soil, and much
more. A passport is
provided at the first
session; customers
who attend at least
six sessions earn
a stamp on their
passport, and a $20
gift certificate.
K&W Greenery of Janesville, Wisconsin,
crafted a stellar education program.
Circle 119
LGRMAG.COM | 31
http://www.LGRMAG.COM

February 2020

Table of Contents for the Digital Edition of February 2020

February 2020 - 1
February 2020 - 2
February 2020 - 3
February 2020 - 4
February 2020 - 5
February 2020 - 6
February 2020 - 7
February 2020 - 8
February 2020 - 9
February 2020 - 10
February 2020 - 11
February 2020 - 12
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February 2020 - 14
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February 2020 - 17
February 2020 - 18
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February 2020 - 29
February 2020 - 30
February 2020 - 31
February 2020 - 32
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February 2020 - 34
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February 2020 - 37
February 2020 - 38
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February 2020 - 40
February 2020 - 41
February 2020 - 42
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February 2020 - 51
February 2020 - 52
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https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-november-december-2022
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https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2021
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https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2021
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https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2020
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https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2019
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