February 2020 - 32

MARKETING
When owner Chris Williams asked me to speak for one
of these sessions, I didn't believe him when he said that
more than 200 people attend these events in March and
early April. That's not exactly the
best time to be out and about in southern Wisconsin.
But wouldn't you know, over 230 people attended my
talk on that cold, snowy Saturday in April. The best part
was that many showed up an hour early for the event
and stayed well afterward to browse the store and
purchase houseplants.
By capitalizing on pent-up demand early in the season,
Chris and the team at K&W have been able to increase
foot traffic and sales while building loyalty from their
customer base.
Offer Creative Spaces for Kids
When talking with many of my friends who are mothers,
the No. 1 reason they shop online is time. When you
combine time restraints with the thought of trying to take
two or three small children into any store to shop while
avoiding public temper tantrums, it's enough to keep
them at home. Interestingly, they say they are willing to
take their kids to Ikea. When I've asked them why, I have
heard a variety of answers, the most popular of which
are the delectable Swedish meatballs and the licensed
childcare option on site.
Fear not! No one expects you to have licensed daycare at
your garden center. There are, however, some great ways to
create engaging spaces for children that allow their parent
to shop without the fear of an epic impending meltdown.
The team at Koetsier's in Grand Rapids, Michigan,
came up with a creative way to engage the kiddos while
affording their parents time to shop. They set aside a
space within the greenhouse for several age-appropriate
play areas. Staffed by a team member or two, depending
on the time of the year, children are free to come and play
while the adults shop.
Koetsier's in Grand Rapids, Michigan, set aside a space within the
greenhouse for several age-appropriate play areas.
Sky Nursery in Shoreline, Washington, created a simple garden
hut for kids.
On a smaller scale, Sky Nursery in Shoreline,
Washington, created a simple garden hut for kids. Chock
full of books, crayons, paper and more, this is a great
space where kids can play for a few minutes and allow
Mom or Dad to shop in peace.
While signs that threaten to feed unattended children candy
and gift them a puppy are funny, it doesn't make a parent feel
like they can bring their littles into your store - and that is
exactly what we want them to do! When you create spaces or
events that excite children and keep them occupied, families
will feel welcome and supported by their local garden center.
Consider making your 2020
resolution about customer
engagement.
Consider making your 2020 resolution about engagement.
By creating fun, informative displays, events and
opportunities for everyone to get involved, it's a win-win.
Jessica DeGraaf is a regional account manager for Proven
Winners. Email her at jessica@provenwinners.com for more
programs and tools to support your efforts.
32 | LAWN & GARDEN RETAILER | FEBRUARY 2020

February 2020

Table of Contents for the Digital Edition of February 2020

February 2020 - 1
February 2020 - 2
February 2020 - 3
February 2020 - 4
February 2020 - 5
February 2020 - 6
February 2020 - 7
February 2020 - 8
February 2020 - 9
February 2020 - 10
February 2020 - 11
February 2020 - 12
February 2020 - 13
February 2020 - 14
February 2020 - 15
February 2020 - 16
February 2020 - 17
February 2020 - 18
February 2020 - 19
February 2020 - 20
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February 2020 - 29
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February 2020 - 32
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https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2024
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https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2024
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https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2023
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https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/thrive-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2022
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https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2021
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https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
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https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2019
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