February 2020 - 35

MARKETING
Aid
Now, more than ever, our world as we see it is
judged by impressions. Garden centers must
not only create consumer experiences, but build
awareness that lasts.
magnify this message by creating an event annually?
Independent retailers amazingly don't tell the real story to
the public that no one does it better in selling fresh, highquality
plants.
Anticipation and the Brand
As garden centers, we sell perishables - and hope that
they sell in a timely manner. There is a price to pay for
quality and freshness. Nothing hurts your brand worse
than unhealthy or dead plants.
If you are the grower, there is no substitute for awesome
color ... always. Reviewing the end caps, main aisle islands,
and store front table displays for continued excellence
in quality, availability, and in some instances contrasting
plant ideas takes a bit of practice and courageous culture
for any department manager or owner.
It pays dividends in creating a lasting impression and
meeting expectations for higher retails. A recent study
about the decline of traditional brick-and-mortar shopping
malls found that successful malls are thriving because
they specialize in higher-quality brands and product. Their
customer base continues to expand because they have
something to offer that's different. Competition is fierce out
there - and be encouraged that everyone is not a Walmart
shopper. Think of ways to raise your margins instead of
finding ways to lower them in order to compete. The task at
hand is to continue to differentiate as best as possible.
Instant Messaging
Sending your store's name and brand home with
your customer with their purchases is becoming more
mainstream across the country. Unique containers,
packages, perishables, and even garden center products
might take some planning to execute. Every impression
that is repeated helps your store become more of the
brand in your customer's eyes.
Good-to-great experiences are just a glance away as a
reminder when looking at their purchases. Our industry
LGRMAG.COM | 35
http://www.LGRMAG.COM

February 2020

Table of Contents for the Digital Edition of February 2020

February 2020 - 1
February 2020 - 2
February 2020 - 3
February 2020 - 4
February 2020 - 5
February 2020 - 6
February 2020 - 7
February 2020 - 8
February 2020 - 9
February 2020 - 10
February 2020 - 11
February 2020 - 12
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February 2020 - 52
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https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2023
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https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/thrive-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2022
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https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2020
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https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2019
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