February 2020 - 40

FRESH PERSPECTIVES
Floral Design
THE LATEST TRENDS IN
Floral Design
By Marta Maria Garcia
I
t's been two-and-a-half years since I took my floral leap
of faith, and my perspective on the usage of flowers and
plants has widely expanded. The cut flower industry thrives
on being on the cutting edge of design. Floral designers are
powerful influencers who inspire end consumers to want to
have flowers in their life! As a marketer, you're always trying
to find the influencers that influence the consumption of
your product and I've arrived at the influencer mecca!
Here are the top five trends from floral designers across
the U.S. and Europe.
Fast Fashion Flowers
From New York fashion week catwalks to Vogue magazine
covers, flowers are having a moment with the fashion
industry. Last year, Vogue's revered September issue cover
featured Beyoncé wearing a jaw-dropping floral headpiece
which propelled wearable flowers to a new fashion trend.
Thanks to the power of social media and an unstoppable
stream of ready-to-wear flowers, this new trend has
'fast-fashion' to mainstream consumer markets in a quicksecond.
Our customers at Aniska Creative in Miami (follow
@aniskacreations) have told us that this year prom and
wedding season has been filled with request for flowers
crowns. Consumers are inspired to wear flowers during
important events in their lives; this makes it a great
opportunity for us to #crownthemoment with flower sales!
Tropical Nouveau
In the past couple of years, I've been watching tropical
floral prints make the scene in home décor and fashion
(follow @jungalow). I was not surprised when Pantone
announced that the color of the year in 2019 was Living
Coral - this just confirmed the impact of this trend.
Tropical cut flowers have become the flowers du jour for
40 | LAWN & GARDEN RETAILER | FEBRUARY 2020
stylish people and trendsetters alike. Floral designers have
made this trend their own by fusing traditional offerings
like roses, hydrangeas, carnations and chrysanthemums
with exotic tropical flowers such as orchids, proteas,
birds of paradise and anthuriums. Tropical flowers give
arrangements a high perceived value and pair nicely with
modern home décor. For more inspiration on this trend
make sure to follow
@hitomigilliam, @renehofstede and @theblondetulip.
Floral and Foliage Fusion
The usage of cut foliage in floral design work is on
the rise. The sky is the limit for designers when they
design with cut foliage. You can find foliage such as cutcycad
leaves (ouch!) in flower arrangements (follow @
oscarandmore and @fleurumnyc), Ti-leaves wrapped
inside glass vessels, and gold painted birds of paradise
leaves in luxurious arrangements. Monstera and palms
leaves are trendy and hot. They are constantly used as
wedding décor for their tremendous versatility. You can
find them in centerpieces, lining the aisle and as wedding
arbors (follow #palmwedding, @designsbydarenda and @
yachtflowers). Aside from the visual interest, an added
bonus for any floral arrangement or installation is the
long-lasting benefit of foliage.

February 2020

Table of Contents for the Digital Edition of February 2020

February 2020 - 1
February 2020 - 2
February 2020 - 3
February 2020 - 4
February 2020 - 5
February 2020 - 6
February 2020 - 7
February 2020 - 8
February 2020 - 9
February 2020 - 10
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February 2020 - 52
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https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
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https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2020
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