February 2020 - 42

FRESH PERSPECTIVES
level (check out Amazon's The Spheres). I'm encouraged to
see floral designers increasing their volume of corporate
work because companies want to bring life into the office
space. It is a well-known fact that plants and flowers
provide many benefits, by helping us breathe better and by
improving our well-being. As employees continue to benefit
from plants in their workspaces, it is very likely that they
will want to carry these benefits into their homes.
The Renaissance of Floral Artistry
I'm encouraged to see the amount of new blood coming
Corporate Blooming
Green walls continue to be integrated into interior
designs of hotels and corporate buildings. Amazon's
corporate building has taken adding green space to the next
into the floral designer space. Master classes in floral design
are on the rise. These opportunities are also extended to
those of us who are not pro-floral designers but are curious
and passionate about working with this lovely product.
It is inspiring to see regular consumers taking classes to
learn how to design with flowers. Floral schools such as
The Flower School of New York (follow @flowerschoolny)
are dedicated to hosting workshops on a weekly basis to
anyone interested in floral design. Educating the general
public is key in spreading the word about the joy and
benefits of having beautiful floral and foliage creations in
the home and beyond. These consumers are the ultimate
ambassadors of our industry.
Marta Maria Garcia is general manager of Designer Cut Flowers
and a member of GPN's 40 Under 40 Class of 2017. She can be
reached at mmgarcia@designercutflowers.com.
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42 | LAWN & GARDEN RETAILER | FEBRUARY 2020
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February 2020

Table of Contents for the Digital Edition of February 2020

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