February 2021 - 14

GREEN GOODS
Houseplant
Trends
IGCs should look to social media to keep up
with what customers are coveting.
By Lisa Eldred Steinkopf
T
he houseplant trend isn't going anywhere anytime
soon, especially for the " plant parents " demographic,
where those plants are their babies.
It all started when one of our salespeople approached a
friend who owned a garden center in White Plains, New York,
and asked, " What do you do when you're not busy, during the
off season, in the wintertime? "
I recently visited a local independent garden center
and was surprised by how many, not only the " common "
houseplants there were, but by the number of rare plants
available. Plants I had never seen were abundant. I talked to
George Papadelis, the owner of Telly's in Troy, Michigan, who
had just recently returned from a trip to Florida to search for
and buy rare houseplants.
What was he looking for? Aroids - the most popular group
of houseplants on social media. Monsteras, anthuriums,
philodendrons, alocasias and more - and if they are
variegated, all the better. He has seen a huge increase in his
14 | LAWN & GARDEN RETAILER | FEBRUARY 2021
houseplant sales, especially since COVID-19, as more people
are working from home and want some green in their spaces.
Aroids Are All the Rage
I also had a long conversation with Jared Hughes of Groovy
Plants Ranch near Columbus, Ohio. (Turn to page 42 to learn
more about Hughes and Groovy Plants Ranch.) He agreed
that aroids are hot right now - from anthurium to monstera
and all the philodendrons in between. Young people have
become collectors, and he sees Instagram and other social
media platforms driving that. If a rare plant is posted on
Instagram, especially by an influencer, that makes it the most
coveted plant everyone needs.
And is money an issue? No. Jared says aroid sales are like
" succulents on steroids. " Succulents are still a hot commodity,
but this aroid craze is over the top.
He also, like Papadelis, attributes a lot of this to the
pandemic, as everyone is home with previously slated vacation

February 2021

Table of Contents for the Digital Edition of February 2021

February 2021 - 1
February 2021 - 2
February 2021 - 3
February 2021 - 4
February 2021 - 5
February 2021 - 6
February 2021 - 7
February 2021 - 8
February 2021 - 9
February 2021 - 10
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https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2023
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https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/thrive-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2022
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https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2021
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https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2020
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https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2020
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https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2019
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https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2019
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