February 2021 - 32

POHMER ON
Under the 70% solution, your team would meticulously
train and practice to achieve your objective, using the
known factors and conditions in place when you initially
generated your plan. Just prior to execution, the team
re-assesses the playing field, looking for new or changed
obstacles, threats, and opportunities in a process known
as situational awareness. Using this new information
or intelligence, they craft new and different ways to
accomplish the original objective.
Often, these new approaches result in untried innovation
and improvisation that will be tested on the battlefield.
Facing these new conditions, the following questions
guide the new decision-making process:
* Do you have 70% of the intel you think you'll need
to make your decision and execute? In a competitive
situation, fast is better than perfect; If you wait to
compile more information, you may miss the moment
of opportunity or, worse yet, get stuck with analysis
paralysis and make no decision.
* Do you have 70% of the resources you need to
accomplish your goal? You might never have all the
resources they need to meet their objectives, but if
you have good people and most of what you need, it's
often enough to get the job done.
* Are you 70% confident your new plan can succeed?
Do you feel good about your new plan's success with
the information and resources you have? These highperformance
teams have proven again and again that
a well-conceived (even mediocre) plan, with excellent
execution and fast and timely implementation, is more
likely to succeed than doing nothing or reacting to the
competitor's initiatives in your marketplace.
If your team feels good about hitting the 70% mark on all
three questions, move forward. If not, you have two options:
1) Come up with a new plan, or 2) Change your goals and
objectives.
It's important to view decisions as fluid and, based on
rapidly changing variables, that you can't afford to blindly
stay married to your original plans or decisions if you want
to be successful. Decisions are meant to provide guidance,
and can and must be constantly modified based on
changing conditions.
The 70% solution is all about making better, more
informed decisions that can be executed with better odds
of success, while building adaptability, flexibility, agility,
and speed into the process. The world we operate in today
is non-linear and moving at warp speed. Decisions made
closer to the point of execution will help you respond to
more current conditions and consumer needs and demands,
providing you with a competitive advantage.
Stan Pohmer is president of Pohmer Consulting Group in
Minnetonka, Minnesota. He can be reached at spohmer@
pohmer-consulting.com or 612.605.8799.
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February 2021

Table of Contents for the Digital Edition of February 2021

February 2021 - 1
February 2021 - 2
February 2021 - 3
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February 2021 - 5
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https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/thrive-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-november-december-2022
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https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
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https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
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