January 2023 - 42

TRADE SHOWS
G
ift and home markets offer opportunities for garden
retailers to explore new revenue streams to grow
their businesses. With expansive product offerings
comes a marketplace scale that can seem daunting even to
longtime attendees and users. Luckily, the right planning
can set you on an efficient and effective path to success.
Pre-Market Prep
Preparing to attend a market begins long before you
arrive on campus. First, decide the best season for you to
attend. Major national gift markets are held semi-annually
in the winter and summer. Winter markets are timed in the
post-holiday, pre-growing-season lull, while the summer
markets might offer a break in the height of the season and
help in your planning for third and fourth quarter sales.
Some buyers attend both markets, while others attend one
per year depending on their inventory needs, staffing, high
season and more.
If gift and lifestyle items are already a part of your
product mix, take inventory to see what is selling well. If
you are adding gifts, look to other garden centers to see
what is selling (retailer profiles in industry publications
and social media are some great research tools). Set a
budget for your gift category purchases before you head to
market so you do not overspend.
Most buying events offer tools to help retailers prepare.
Visit the show websites to view exhibitor directories,
see events calendars, book travel and get a feel for the
market. Many shows produce pre-market guides (like the
Atlanta Market Magazine and Las Vegas Market Preview)
that distill market information, share stories of industry
thought leaders, explore trends, and offer advertisements
from exhibiting brands. Follow along on official social
media channels for product previews and insider
Garden
Center
Gift Leaders
Many top U.S. garden centers
are already tapping gift markets
to grow their product resources.
Armstrong Garden Centers/Pike
Nurseries, Calloway's Nursery,
Oakland Nurseries, Petitti
Garden Centers and Stein's
Garden & Home are just some
of the hundreds of retailers that
source at gift markets each year.
Additionally, groups like True
Value and Ace Hardware often
host at-market meetups and
events for their members.
AmericasMart winter market.
42 | LAWN & GARDEN RETAILER | JANUARY 2023

January 2023

Table of Contents for the Digital Edition of January 2023

January 2023 - 1
January 2023 - 2
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January 2023 - 5
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