January 2023 - 56

MERCHANDISING
" Each fall we transform into a Christmas shop, starting
in September. Then, after the holiday season, we refresh
the store for the next spring, " Velehoski said.
Consider Footprint
Each of its three locations has a different footprint
that is a set space. The footprint of each location dictates
the formula the staff uses to cross-merchandise garden,
outdoor, home décor and gift items.
" We always begin by designing a floor plan, then we do
the build out, such as cabinetry and lighting, and then
bring in the large pieces, " the pair said. " Next, we layer
in the merchandise starting with the biggest items and
working down to the smallest accessories. Our process
is very organic and each display takes its own path,
56 | LAWN & GARDEN RETAILER | JANUARY 2023
sometimes a departure from the plan depending on how
the product looks upon arrival. "
Velehoski and Sproul shared ideas on how other shops
can create outstanding displays: " Borrow from other
departments to bring in organic elements with your
merchandise. Layer in plants, gardening tools and apparel,
pots and even soil or mulch. The organic, natural textures
will give you depth and draw the customer's eye in to look
even closer, " they said.
The key point the duo emphasized was to " think of
your displays as spaces and design them to be meandered
throughout, like a garden path. Take your customers on a
journey, purposefully designed to inspire them. "
Debbie Eisele is the former managing editor of Lawn & Garden
Retailer's sister publications Gift Shop Plus and Stationery Trends.

January 2023

Table of Contents for the Digital Edition of January 2023

January 2023 - 1
January 2023 - 2
January 2023 - 3
January 2023 - 4
January 2023 - 5
January 2023 - 6
January 2023 - 7
January 2023 - 8
January 2023 - 9
January 2023 - 10
January 2023 - 11
January 2023 - 12
January 2023 - 13
January 2023 - 14
January 2023 - 15
January 2023 - 16
January 2023 - 17
January 2023 - 18
January 2023 - 19
January 2023 - 20
January 2023 - 21
January 2023 - 22
January 2023 - 23
January 2023 - 24
January 2023 - 25
January 2023 - 26
January 2023 - 27
January 2023 - 28
January 2023 - 29
January 2023 - 30
January 2023 - 31
January 2023 - 32
January 2023 - 33
January 2023 - 34
January 2023 - 35
January 2023 - 36
January 2023 - 37
January 2023 - 38
January 2023 - 39
January 2023 - 40
January 2023 - 41
January 2023 - 42
January 2023 - 43
January 2023 - 44
January 2023 - 45
January 2023 - 46
January 2023 - 47
January 2023 - 48
January 2023 - 49
January 2023 - 50
January 2023 - 51
January 2023 - 52
January 2023 - 53
January 2023 - 54
January 2023 - 55
January 2023 - 56
January 2023 - 57
January 2023 - 58
January 2023 - 59
January 2023 - 60
January 2023 - 61
January 2023 - 62
January 2023 - 63
January 2023 - 64
January 2023 - 65
January 2023 - 66
January 2023 - 67
January 2023 - 68
January 2023 - 69
January 2023 - 70
January 2023 - 71
January 2023 - 72
January 2023 - 73
January 2023 - 74
January 2023 - 75
January 2023 - 76
January 2023 - 77
January 2023 - 78
January 2023 - 79
January 2023 - 80
January 2023 - 81
January 2023 - 82
January 2023 - 83
January 2023 - 84
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2024
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/thrive-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2023
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/lgr-july-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2022
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/thriveguide-2021
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2020
https://www.nxtbook.com/greatamericanmediaservices/LGR/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/august-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/july-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/june-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/may-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/april-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/march-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/february-2019
https://www.nxtbook.com/greatamericanmediaservices/LGR/january-2019
https://www.nxtbookmedia.com