January 2024 - 26

GARDEN GIFTS
Prepare now for
A little work before and during
the winter shows will help
maximize your trip.
MARKET
Start with a plan.
You cannot expect to accomplish exciting
results from attending these show(s) and
sourcing new products for your store without
establishing a plan. If you are a new buyer, start
with research to determine when the shows
take place, where the event is located and if
the venue provides new buyer help. While
markets do provide this information directly
on the websites, you will need time to plan and
research this information.
" Market planning is an all-year activity, " said
Chelsea Peabody Bohannon, director of internal
and corporate communications at ANDMORE.
" Attending our business-building webinars,
reading the Atlanta Market Magazine and Las
Vegas Market Preview and following us on social
media to see the latest and greatest products
help buyers maximize their time during the most
exciting weeks in the gift industry. "
For experienced buyers, create a
pre-market to-do list.
Spend some time on a to-do list before you
By Ashley Miller
Photo courtesy of ANDMORE.
A
fter spending a dozen years in the industry, I've
learned successful retailers give priority to attending
winter gift shows, which kick off the largest buying/
product planning season. If you are not prioritizing
planning, you are missing out on one of the most important
aspects to keeping your gift department successful.
Here are some tips and advice from other industry experts
to help you make the most of winter shows and the largest
buying season.
26 | LAWN & GARDEN RETAILER | JANUARY 2024
go to the winter shows - it gives you more
focus and clarity to accomplish what you
need for your business to remain successful.
This list could include brands and showrooms
that are a must-see, what sales reps you
need to book appointments with, what travel
arrangements need to be made, and what
product categories or merchandise you will
be specifically looking for at market.
Come with a budget.
You only want to bring the best products to your retail
store, but what you don't want to do is overspend! I've
seen it firsthand - inexperienced and experienced buyers
get swept away with the " market excitement " and make
irrational money decisions.
Come with a budget (or at least review and establish
some budget parameters), and also know what you spent
on product last year. You can even take it a step further
and break the stats down into Q1, Q2, Q3 and Q4. Also,
consider creating a budget for product categories (i.e.,

January 2024

Table of Contents for the Digital Edition of January 2024

Editor's Letter
Table of Contents
AmericanHort
Headlines
Calendar
Innovative Ideas: Creating a Team culture
Green Goods: New Varieties for 2024
Showcase: Miniature and Indoor Gardening
Garden Gifts: Prepare Now for Market
Garden Gifts: Gift Market Lookbook
Management: Cultivating Innovation in the Garden Center
Showcase: Garden Accents & Décor
Merchandising: Revamp Your Retail Series Merchandising
Merchandising: Give Your Tool Display a Tune-Up
Consumer Trends: 2024 Gardening Outlook Infographic
Showcase: Apparel & Accessories
Marketplace
Ad Index
5 Minutes With ...: Michael Fiore
January 2024 - 1
January 2024 - 2
January 2024 - 3
January 2024 - Editor's Letter
January 2024 - 5
January 2024 - Table of Contents
January 2024 - 7
January 2024 - AmericanHort
January 2024 - 9
January 2024 - Headlines
January 2024 - Calendar
January 2024 - Innovative Ideas: Creating a Team culture
January 2024 - 13
January 2024 - Green Goods: New Varieties for 2024
January 2024 - 15
January 2024 - 16
January 2024 - 17
January 2024 - 18
January 2024 - 19
January 2024 - 20
January 2024 - 21
January 2024 - 22
January 2024 - 23
January 2024 - Showcase: Miniature and Indoor Gardening
January 2024 - 25
January 2024 - Garden Gifts: Prepare Now for Market
January 2024 - Garden Gifts: Gift Market Lookbook
January 2024 - 28
January 2024 - 29
January 2024 - Management: Cultivating Innovation in the Garden Center
January 2024 - 31
January 2024 - 32
January 2024 - 33
January 2024 - 34
January 2024 - 35
January 2024 - Showcase: Garden Accents & Décor
January 2024 - 37
January 2024 - Merchandising: Revamp Your Retail Series Merchandising
January 2024 - 39
January 2024 - 40
January 2024 - 41
January 2024 - Merchandising: Give Your Tool Display a Tune-Up
January 2024 - 43
January 2024 - 44
January 2024 - 45
January 2024 - 46
January 2024 - 47
January 2024 - Consumer Trends: 2024 Gardening Outlook Infographic
January 2024 - 49
January 2024 - Showcase: Apparel & Accessories
January 2024 - 51
January 2024 - Marketplace
January 2024 - 53
January 2024 - 54
January 2024 - 55
January 2024 - 56
January 2024 - 57
January 2024 - 58
January 2024 - 59
January 2024 - 60
January 2024 - 61
January 2024 - 62
January 2024 - 63
January 2024 - Ad Index
January 2024 - 65
January 2024 - 5 Minutes With ...: Michael Fiore
January 2024 - 67
January 2024 - 68
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