January 2024 - 39

MERCHANDISING
merchandising
Upper left: Koetsier's Greenhouse groups perennials ideally suited
to the shade together. Upper right: A horizontal display of plant
materials at Countryside Garden Center. Photos by Bridget Behe.
might say the eyes are the gateway to
consumers' thoughts.
Making Product Visible
Display fixtures were one aspect
of merchandising we investigated.
Typically, most retailers use either
flat or horizontal display fixtures
or vertical steps or shelf display
fixtures. The flat display format
is relatively common because it
increases the ease with which
plants can be watered, stock can be
replenished, and plants receive a
similar amount of light from above
the display.
The lower bench heights of flat
displays enabled consumers to see
more plant choices, while taller
horizontal shelves reduced what
consumers could see, especially when
the person was of short stature.
Lowering bench height - without
being a tripping hazard - improves
plant visibility on the horizontal
display. Greater visibility can lead to
longer time viewing the display.
One key finding across nearly all
the studies is that if someone looks
longer, they are more likely to make
a purchase.
Plant(s) Matter
The different kinds of plants
merchandised on a display also
matter. We found that having only
one genus in a display gave potential
customers more plant choices within
that one item, but they visually
connected with very few of the
LGRMAG.COM | 39
http://www.LGRMAG.COM

January 2024

Table of Contents for the Digital Edition of January 2024

Editor's Letter
Table of Contents
AmericanHort
Headlines
Calendar
Innovative Ideas: Creating a Team culture
Green Goods: New Varieties for 2024
Showcase: Miniature and Indoor Gardening
Garden Gifts: Prepare Now for Market
Garden Gifts: Gift Market Lookbook
Management: Cultivating Innovation in the Garden Center
Showcase: Garden Accents & Décor
Merchandising: Revamp Your Retail Series Merchandising
Merchandising: Give Your Tool Display a Tune-Up
Consumer Trends: 2024 Gardening Outlook Infographic
Showcase: Apparel & Accessories
Marketplace
Ad Index
5 Minutes With ...: Michael Fiore
January 2024 - 1
January 2024 - 2
January 2024 - 3
January 2024 - Editor's Letter
January 2024 - 5
January 2024 - Table of Contents
January 2024 - 7
January 2024 - AmericanHort
January 2024 - 9
January 2024 - Headlines
January 2024 - Calendar
January 2024 - Innovative Ideas: Creating a Team culture
January 2024 - 13
January 2024 - Green Goods: New Varieties for 2024
January 2024 - 15
January 2024 - 16
January 2024 - 17
January 2024 - 18
January 2024 - 19
January 2024 - 20
January 2024 - 21
January 2024 - 22
January 2024 - 23
January 2024 - Showcase: Miniature and Indoor Gardening
January 2024 - 25
January 2024 - Garden Gifts: Prepare Now for Market
January 2024 - Garden Gifts: Gift Market Lookbook
January 2024 - 28
January 2024 - 29
January 2024 - Management: Cultivating Innovation in the Garden Center
January 2024 - 31
January 2024 - 32
January 2024 - 33
January 2024 - 34
January 2024 - 35
January 2024 - Showcase: Garden Accents & Décor
January 2024 - 37
January 2024 - Merchandising: Revamp Your Retail Series Merchandising
January 2024 - 39
January 2024 - 40
January 2024 - 41
January 2024 - Merchandising: Give Your Tool Display a Tune-Up
January 2024 - 43
January 2024 - 44
January 2024 - 45
January 2024 - 46
January 2024 - 47
January 2024 - Consumer Trends: 2024 Gardening Outlook Infographic
January 2024 - 49
January 2024 - Showcase: Apparel & Accessories
January 2024 - 51
January 2024 - Marketplace
January 2024 - 53
January 2024 - 54
January 2024 - 55
January 2024 - 56
January 2024 - 57
January 2024 - 58
January 2024 - 59
January 2024 - 60
January 2024 - 61
January 2024 - 62
January 2024 - 63
January 2024 - Ad Index
January 2024 - 65
January 2024 - 5 Minutes With ...: Michael Fiore
January 2024 - 67
January 2024 - 68
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